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The Atlantic posts sponsored Scientology story, moderates comments

theatlantic.com

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Re: The Atlantic posts sponsored Scientology story, moderates comments

#231
The story has been replaced with: "We have temporarily suspended this advertising campaign pending a review of our policies that govern sponsor content and subsequent comment threads."

There you go, one demonstrable example where complaining on the internet actually had an impact.

Re: The Atlantic posts sponsored Scientology story, moderates comments

#232

Please consider writing a letter to the Editor (at this url: http://www.theatlantic.com/contact/ ). Here's what I wrote: Hello, I've been very disappointed by Atlantic's decision to run the Scientology promo article under sponsored content ( http://www.theatlantic.com/sponsored/scientology/archive/201... ). Despite the small label on top saying "Sponsored content" and a banner at the very bottom, which needs to be sc…

A friend of mine just became an associate editor at the Atlantic. He's a good guy, rational and open minded, I sent him this URL and the story URL. I'll be interested to see what he comes back with on the issue privately.

You know, it's entirely possible for something like that to have happened as a result of a poorly thought out advertising initiative without any ill intent on the part of the overwhelming majority of employees of Atlantic. While the editorial office and the executives of Atlantic should really know better than this, I'm not necessarily willing to jump to conclusions based on this single incident, which, moreover, appears to have caused them to reconsider their sponsored content policies.

I do like the idea of assuming incompetence (or negligence) before malice, and, well, clearly someone hasn't done their job to allow this to happen, but that's probably the extent of what happened.

Re: The Atlantic posts sponsored Scientology story, moderates comments

#233
post #12

This again? Every so often, the Church of Scientology goes up against the Internet. Every so often, the Church of Scientology gets its ass handed to it. This has been going on since 'the Internet' meant 'Usenet' for most people on the Internet. Heh. Maybe this time will be especially amusing.

"Every so often, the Church of Scientology goes up against the Internet. Every so often, the Church of Scientology gets its ass handed to it."

These are not equal. They never get anything more than slaps on their wrist, and they employ enough lawyers and politicians to "every so often" make us all less free.

Re: The Atlantic posts sponsored Scientology story, moderates comments

#234
post #121

Looks like The Atlantic realized it had lost its marbles, and pulled this? I now get a 404, not only from the HN link, but also from the link on their site which still has the thumbnail of this propaganda piece: http://www.theatlantic.com/sponsored/scientology (If anybody has a cache, I'm mildly curious to see it...)

> We have temporarily suspended this advertising campaign pending a review of our policies that govern sponsor content and subsequent comment threads.

looks like you're right

Re: The Atlantic posts sponsored Scientology story, moderates comments

#236
post #101

Earlier quoted context omitted.

In newspapers and magazines, sponsored content is very clearly labeled (which arguably this is) and made to look _different_. For example, most magazines require advertorial to be in a different typeface and font size, so that readers have a sense that it's somehow "different." The difficulty here is that, unlike a magazine in which you're flipping pages, you probably only saw _this_ page and thus have no sense about…

Then again, the only reason I saw this page is because we decided it needs to be on the top of HN. It's like the bizarro Streisand effect.

There is a Streisand effect-like phenomenon when notorious publicity-seekers become famous due to widespread criticism. The attention, negative or not, is exactly what they want. The biggest example is probably the Westboro Baptist Church.

Re: The Atlantic posts sponsored Scientology story, moderates comments

#237
post #121

Looks like The Atlantic realized it had lost its marbles, and pulled this? I now get a 404, not only from the HN link, but also from the link on their site which still has the thumbnail of this propaganda piece: http://www.theatlantic.com/sponsored/scientology (If anybody has a cache, I'm mildly curious to see it...)

> We have temporarily suspended this advertising campaign pending a review of our policies that govern sponsor content and subsequent comment threads. looks like you're right

You can still see the meat of the article via skeletonjelly's google cache link, but I gather the fun was in the comments. The 'article' reads like a typical cult/church promotional flyer...

Re: The Atlantic posts sponsored Scientology story, moderates comments

#238
post #134

Disclaimer: I run startup that helps publishers to create these types of sponsored stories. Sponsored stories are much better way to monetize content, especially for journalism industry. However, the issue is publishers should control what type of 'ads' should go live since they know their audience best. Editors should be in control of these type of ads rather than sales people. "Content Marketing" is relatively new…

sorry, but I agree. wholeheartedly immoral. Your doing exactly what corporations on the hill are doing to Congressman. Putting congressman in touch with corporations so that they might write our laws. Thats how I see you.

> sorry, but I agree. wholeheartedly immoral.

Google also mixes sponsored results in their search results. Is that immoral?

Re: The Atlantic posts sponsored Scientology story, moderates comments

#239

The most interesting part of the story, to me, is that none of the links have rel="nofollow." I wonder how much of this is motivated by SEO.

I would think it's pretty common that news sites don't nofollow links (indeed, a quick scan of some other Atlantic pages says they don't). If they don't do it normally, why would they do it especially if the point is to advertise Scientology?

Without nofollow, the Atlantic is effectively telling Google that the links in this paid advertisement are as authoritative as their organic links by objective journalists.

Deliberate or not, I think it conflicts with Google's feelings about paid link placement.

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