Earlier quoted context omitted.
So because they do it all the time ignoring a legitimate issue is now acceptable?
msy is not making a value judgment on Apple, he's saying this is nothing new. In contrast to the article: >I remember an Apple that bent over backwards to understand its customers’ point of view and stretched itself to meet the high expectations it sets.
Apple has always bent over to resolve issues for customers if they acknowledge the issue. For example, I had a pre-unibody MBP that the power button pushed through the top case. Apple very promptly took it back, replaced the top case and a few other cosmetic dings I hadn't complained about, and got it back to me.
On the other hand, Apple also has a long history of refusing to acknowledge some issues and giving the customer the run around on them, which is the type of complaint in this article.