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I tried building my startup entirely on European infrastructure

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231–240 of 391 posts

Re: I tried building my startup entirely on European infrastructure

#231

AWS does have a European sovereign cloud now: https://aws.amazon.com/blogs/aws/opening-the-aws-european-so... Now how bulletproof it is in practice will be tested in years to come, I'm sure. But it seems to be using the same model as AWS in China where a local company licenses and operates the software from AWS.

Nice try by them but the Amazon is still a river and "AWS European Sovereign Cloud" is an oxymoron.

Re: I tried building my startup entirely on European infrastructure

#232
post #223
post #176

Earlier quoted context omitted.

> Just buy a few Mac Studios and run them in-house I fail to see the point of this when the system you've to decided to run "yourself" is entirely owned and dependent on another American company.

It has the standard property of ownership: nothing gets turned off without YOUR permission, or at minimum legal proceedings in the area where you are located.

I'm not aware of any standard of property ownership with regard to Mac OS, Windows or any other proprietary software. The end user is granted a license to use the software. That license can be revoked at any time for any reason.

Re: I tried building my startup entirely on European infrastructure

#233
post #187
post #161

Earlier quoted context omitted.

I assume your circle is mostly tech people? Outside that bubble, it's pretty obvious. People just want easy, don't understand security in many cases, it's the simplest path. Even absent the above. Imagine a signup flow. I can either click or I can go through a manual flow with input fields. The former is much faster than the latter. It surprises you people choose the path of least resistance?

It does not surprise me that people choose the path of least resistance. I find it sad that they happily connect everything to Google/Apple. What surprises me is that it is a "conversion killer". So if you ask people to create an account, it's sooooo very hard for them that they will just leave. And spend the next 30 minutes scrolling TikTok, I guess?

How many services do you have subscribed to? from simple PHPBB boards to very much official product and online shops? How do you manage all those username/password? The single point of failure of relying on Google/Apple is real, but so is the manual and laborious process to auth via email/password and the managment that goes with it.

Re: I tried building my startup entirely on European infrastructure

#235
post #120

Earlier quoted context omitted.

If you want to throw your money into a pit, there's a lot of alternative pits available out there. Happy to share my bank account, then at least one of us gets use out of it. > You can add email/password and passkeys, but removing social logins entirely is a conversion killer. Every one of those auth flows hits American servers. The silver lining: Hanko, a German identity provider, handles the auth layer itself, so a…

There must be some alternative European social logins, I know Seznam (of mapy.cz/mapy.com fame) has one: https://vyvojari.seznam.cz/oauth/doc?lang=en

Problem is that there's no point in adding it unless a sizeable number of people using it, and Spotify is the only European one I can think of where that's the case. Seznam clearly isn't unless potentially a cz-only service - no idea how popular it is there.

Delivery Hero is really big and EU but too fragmented. Maybe Wise should add social login, I think Paypal has it.

Re: I tried building my startup entirely on European infrastructure

#236
post #126
post #108

> Google Ads and Apple's Developer Program. If you want to acquire users and distribute a mobile app, you're paying the toll to Mountain View and Cupertino. If you said Play Store, then sure, though at least distribution on there is free. But you said Google Ads, which you really do not need to acquire users. Returns on Google Ads were already low, and have only continued getting worse and worse. I'm sure someone her…

Which platforms/avenues do you recommend?

As I said, anything that's not search ads. Youtubers, influencers of any size, UCG, podcasts, newsletters, you name it. LinkedIn content. There's thousands of options. Or if you do want to throw money at US/Chinese big tech, then TikTok, or Apple, or Reddit ads. Industry fairs. It entirely depends on where your niche is.

Of course if you're the next YC B2B SaaS raising big series then sure go burn your VC cash on Google Ads, but that's clearly not what OP is doing, or really most of us.

Re: I tried building my startup entirely on European infrastructure

#237

Great post, I did a similar switch mid last year. Hetzner was something I already used, so I just doubled down. I have a single OVH instance where I ma playing with Openclaw, but that was because I was having issues with Hetzner that day on their new instance page (was fixed the next day) I use Bunny for my CDN, I just wish they have the capabilityt to route IPv4 and IPv6 traffic to IPv6 only origins. If your origin…

Like the author, we self-host our git repos at work with Gitea, and it's working very well and brings a rather large set of features you'd expect from a GH alternative.

A great thing is that it's almost fully compatible with Github actions, so migrating an existing CI/CD should not be too painful. If you plan to move, make sure to read this first: https://docs.gitea.com/usage/actions/comparison#missing-feat...

For sure, it requires a bit of maintenance, mainly for updates, but that's all.

Re: I tried building my startup entirely on European infrastructure

#238
post #108

> Google Ads and Apple's Developer Program. If you want to acquire users and distribute a mobile app, you're paying the toll to Mountain View and Cupertino. If you said Play Store, then sure, though at least distribution on there is free. But you said Google Ads, which you really do not need to acquire users. Returns on Google Ads were already low, and have only continued getting worse and worse. I'm sure someone her…

Different industries have different customers with different needs and funnels. None of my businesses use a "sign in with..." option and I highly doubt it would increase conversions, however the article and many commenters here are adament (based on their experience) that it is integral. I'm not sure it's day trading per se, I think it's just a lot more relevant to some industries/products than others.

OP is talking about apps distributed through App/Play Store though. After a certain size in B2B services, sure, you can do Google Ads. But even for B2B it makes no sense to start out with it unless you're a hot startup raising big rounds. The RoI isn't there in 2026, the juice has been squeezed.

Re: I tried building my startup entirely on European infrastructure

#240
Per "Choose Boring Technology" [0]:

> Let’s say every company gets about three innovation tokens. You can spend these however you want, but the supply is fixed for a long while... If you choose to write your website in NodeJS, you just spent one of your innovation tokens. If you choose to use MongoDB, you just spent one of your innovation tokens. If you choose to use service discovery tech that’s existed for a year or less, you just spent one of your innovation tokens. If you choose to write your own database, oh god, you’re in trouble.

From my POV, the author spent their innovation tokens on a political commitment. I would not recommend this path to someone starting a company. It's hard enough already.

Also, many American companies that might have been useful to the author were founded by Europeans, e.g. GitLab. There's plenty of European talent for making widely adopted infrastructure. If those companies aren't in Europe, it's worth asking why [1].

[0] https://mcfunley.com/choose-boring-technology

[1] https://worksinprogress.co/issue/why-europe-doesnt-have-a-te...

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