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The Walt Disney Company and OpenAI Partner on Sora

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Re: The Walt Disney Company and OpenAI Partner on Sora

#231

Post by dmix »

dagmx wrote: post #143

Putting aside feelings on AI, and also putting aside worst case scenarios of the kind of content (which will happen regardless of what they promise), I think this is a terrible move for the brand. Content saturation works out very poorly for IP holders. The value of your brand reduces dramatically , and you reduce excitement for new releases. This is the company that had to walk back its plans to saturate streaming a…

> Content saturation works out very poorly for IP holders.

That really depends on how the culture of media consumption changes. It's very different than the world of movie theaters and TV. Most people are using social media to consume the majority of their content. This at least helps constantly inject their characters into the mainstream culture, when they can no longer dominate TV/cinema and streaming platforms already saturate their characters with high volume.

The biggest risk IMO is if the short content being produced is more entertaining than what they officially produce or it turns into a mini-culture they don't have influence over, and they struggle to profit off the old stuff.

They will essentially be competing with their own IP.

Re: The Walt Disney Company and OpenAI Partner on Sora

#232

Post by catlover76 »

armenarmen wrote: post #173
caminante wrote: post #122

Earlier quoted context omitted.

Amen. Blaming Disney for bad content is like blaming politicians. Who asked for the content? Who elected the politicians? ** [Jiminy] crickets**

Fwiw I think the all US presidents since Clinton were elected on a non interventionist/pacifist campaign. Blaming the voters when every one of them (less so with Biden) violated those promises is a bit unfair, if you still believe in democracy.

[dead]

Re: The Walt Disney Company and OpenAI Partner on Sora

#233

Post by afavour »

podgietaru wrote: post #120
giancarlostoro wrote: post #6

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

I actually straight up don't think they give a shit anymore. I think decorum works in an environment where decorum is the norm, but we have entered a political moment where that is no longer the case. And I think that this kind of thing bleeds so heavily into culture that they no longer give a shit about having their characters next to it. They have enough plausible deniability; they did not create the content. I thi…

When I became a parent I was really surprised at how much crap Disney puts out. My previous exposure had just been their blockbuster movies which showed a close attention to detail. But you scratch under the surface and it's an endless pile of awful quality clothing, crappy lunchboxes, that kind of thing. To the point where you assume it's an unauthorized rip off until you discover they license to anyone.

And to say nothing of the shoddy quality of their TV shows. Mickey Mouse Clubhouse's lazy CG animation and unimaginative storytelling is shocking given Mickey is supposed to be their signature character. They just don't care. And I think it does have an impact: my kids tired of Clubhouse very quickly and have little connection to Mickey and friends. Compare that to say, Dreamworks’ Gabby’s Dollhouse which they loved.

Disney is propped up by its tentpole features but their bench is incredibly weak. There are only so many Blueys you can buy to make up the difference.

Re: The Walt Disney Company and OpenAI Partner on Sora

#234

Post by nonethewiser »

dmix wrote: post #216
otterley wrote: post #181

What mad world are we living in where Disney — Disney — is paying someone to lose control over its IP?

The alternative is they make no money and people still produce them using other video gen tools without the copyright filters. Similar to the music industry piracy battle, it makes more sense to work with the big platforms than fight them.

There are many alternatives. Another is they sue the shit out of Open AI until you basically can't generate anything related to mice or monarchies.

This may be the right move but it's by no means forced.

Re: The Walt Disney Company and OpenAI Partner on Sora

#235

Post by HarHarVeryFunny »

postalrat wrote: post #145
HarHarVeryFunny wrote: post #118

So we're soon going to see Sora-generated Disney movies?

Im sure its going to be used by many movies. Just like CGI. And just like CGI some people will complain.

I'd like to pre-register my complaint! :-)

I think it depends on what they use it for. For fantasy stuff like cartoons, aliens and (not fantasy) dinosaurs it may be ok, and I guess they could train on old hand-animated cartoons to retain that charm (and cartoon tropes like running in place but not moving) if they wanted to. If they use it to generate photo-realistic humans then it's going to be uncanny valley and just feel fake.

It would be interesting to see best effort at an AI dinosaur walking - a sauropod using the trained motion of an elephant perhaps, which may well be more animal-like than CGI attempts to do the same.

Re: The Walt Disney Company and OpenAI Partner on Sora

#236

Post by roywiggins »

afavour wrote: post #233
podgietaru wrote: post #120

Earlier quoted context omitted.

I actually straight up don't think they give a shit anymore. I think decorum works in an environment where decorum is the norm, but we have entered a political moment where that is no longer the case. And I think that this kind of thing bleeds so heavily into culture that they no longer give a shit about having their characters next to it. They have enough plausible deniability; they did not create the content. I thi…

When I became a parent I was really surprised at how much crap Disney puts out. My previous exposure had just been their blockbuster movies which showed a close attention to detail. But you scratch under the surface and it's an endless pile of awful quality clothing, crappy lunchboxes, that kind of thing. To the point where you assume it's an unauthorized rip off until you discover they license to anyone. And to say…

Fond-ish memories of Disney's direct-to-vhs push in the 90s

https://www.businessinsider.com/disney-straight-to-video-seq...

Re: The Walt Disney Company and OpenAI Partner on Sora

#237

Post by xhkkffbf »

triceratops wrote: post #230
xhkkffbf wrote: post #203

Earlier quoted context omitted.

I think they're getting some equity in return for the investment. If it goes up, Disney makes out. If it doesn't, well, ...

Why not equity in exchange for rights? The crazy thing is they're surrendering both rights and cash.

Maybe the negotiations established that the rights were worth $X, but Disney wanted $X + 1 billion worth of stock?

While many startups will take anyone's money, it can be hard to invest in some. And the most desirable are the hardest. So maybe Disney was using the IP negotiations to open the door?

Re: The Walt Disney Company and OpenAI Partner on Sora

#238

Post by pjc50 »

edoceo wrote: post #140
impulser_ wrote: post #53

Earlier quoted context omitted.

I guess it will depend on how good their security is, because I'm assuming Disney is entering this deal with hard guidelines on what will be allowed.

AI with hard guidelines? I don't think that will work.

"Hard guidelines" is making me think of the Pirate Code from Disney's Pirates of The Caribbean.

Re: The Walt Disney Company and OpenAI Partner on Sora

#239

Post by otterley »

dmix wrote: post #216
otterley wrote: post #181

What mad world are we living in where Disney — Disney — is paying someone to lose control over its IP?

The alternative is they make no money and people still produce them using other video gen tools without the copyright filters. Similar to the music industry piracy battle, it makes more sense to work with the big platforms than fight them.

I don’t see the similarity here.

When music piracy was facilitated by corporate entities like Napster, the rights holders sued them out of existence, after which piracy evolved into a highly distributed problem that was too costly to prosecute (you can’t sue everyone using BitTorrent one by one). Yes, eventually the music rights holders did facilitate commercial distribution, starting with the iTunes Store, and it was successful because they satisfied the market’s key demand that customers be able to buy one song as a time for 99c, as opposed to the whole album, which would often cost upwards of $10. Also, they didn’t let customers modify the songs or make derivative works.

Generating Disney-derived content with AI, on the other hand, requires massive resources that most individuals don’t possess, thus making corporate entities all but essential players in the game. (This may change in a few years as technology improves, but we shall see.) And we’re talking about derivative works here, not mere copies.

Re: The Walt Disney Company and OpenAI Partner on Sora

#240

Post by corobo »

bilbo0s wrote: post #84
impulser_ wrote: post #53

Earlier quoted context omitted.

I guess it will depend on how good their security is, because I'm assuming Disney is entering this deal with hard guidelines on what will be allowed.

This. Don't believe for a second that Sora will allow you to make racist content with Disney characters. That said, there are a lot of other models out there that care about neither licensing nor alignment. So those will allow you to make racist content. Then you can do whatever you like with that generated content. A lot of IP owners will learn that there is more than one way to skin a cat. It's easier than people t…

How are they going to stop it?

A certain combination of nonstandard characters will make an AI character drop an n-word no problem

I guess they could chuck the output through whisper or something to see if it transcribes back to anything dodgy?

LLM security feels very ball of sand held together with duct tape haha

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