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WhatsApp introduces ads in its app

nytimes.com

231–240 of 1001 posts

Re: WhatsApp introduces ads in its app

#231
post #73

Just another reason iMessage is coming out on top.

iMessage is successful because it is designed to reward other iMessage users and punish those who dare not use an iPhone. It's social engineering in the pursuit of profit by the overwhelming market leader (in the US) and it's working really, really well.

Re: WhatsApp introduces ads in its app

#232

Earlier quoted context omitted.

How much do you make per user on ads, and how much is the subscription?

It only generates about 15k a year in ad revenue. It's fairly low revenue because: 1. Users are spread around the world. This isn't a site with 70% US visitors. 2. The majority of users run ad block, and this continues to rise. 3. Ad rates plummet each year. I earn about 5x less on the site now, than in the past, with the same number of active users, and 3x as many advertisements. I've tried all the major advertising…

This illustrates a bit the price discrimination "problem" that is solved via ads. With ads, higher-income people probably earn you more money automatically.

With the fee to remove advertising, you'd need to use all the price discrimination tricks to maximize revenue. E.g., have sales, have discount codes, etc., and it would still not be close to the price discrimination possible via ads.

I also wonder what the income of OP's bubble was when they were not paying for WhatsApp.

Re: WhatsApp introduces ads in its app

#233
post #96

Earlier quoted context omitted.

> Supposedly about a billion people paid for that at the time. (I worked for WhatsApp from 2011-2019) From that article, user count was about 900 Million when the fee was ended; user count was about 450 M in Feb 2014 when the acquisition was announced [1]. Either way, it is a mistake to think everyone was paying. A) Some people still had lifetime accounts from when the app was $1 for iPhone, or from the typical late…

> Windows Phone got marked as lifetime for a while due to a bug/oversight that took a while to get noticed. Huh, is that what it was... I had a Windows Phone 2012-2013 and I think I signed up for WhatsApp on it and I remember chatting with a friend on it and he was talking about the $1 per year thing and I went to check, and it said I have lifetime and I was confused how I ended up with that, but was using it so ligh…

You're welcome. :) IIRC, the check was written so that if the platform was one of the enumerated platforms (android, s60, s40, bb) give a 1 year, otherwise give a lifetime, which was intended to be iPhone gets lifetime, but then windows phone happened.

IIRC, you had to have signed up with windows phone, switching phones to windows phone wouldn't grant you lifetime (switching to iPhone while the app was paid on iOS would; a delay on that was added to avoid abuse of borrow your friend's iPhone, re-register and then switch back).

Re: WhatsApp introduces ads in its app

#234
post #142

Earlier quoted context omitted.

Europe isn't a country. And we have credit cards here.

Wow. Way to flippantly shit on the paragraphs of explanation they gave of their own free time. Europe though, yeah they’re killing it.

Why should anyone appreciate paragraphs of text from someone who thinks Europeans can't use payment cards? What reason would I have to presume the content of said paragraphs is better informed, given they have trivially disprovable rubbish up front?

Re: WhatsApp introduces ads in its app

#235

> When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. No ads, no games and no gimmicks. This sort of analysis is very surface-level I think. My impression is WhatsApp offered that by running on VC money and had no plan to run an actual business. That's not a question of focus. It's an unsustainable, please monetise me later land grab.

Have you considered that you may be making the surface-level analysis? I paid $3 for Whatsapp in 2010 on the Blackberry app store. They had a staff of ~20 people handling messages across almost 200 countries.It became the defacto global messaging app because it was available on every single platform, not just the Apple/Google duopoly VCs cared about.

Re: WhatsApp introduces ads in its app

#236
post #34

Earlier quoted context omitted.

I don’t have the actual stats, but, sadly, it seems like a gigantic chunk of the “i would rather pay a small fee to use a service rather than paying for it with exposure to ads” crowd is mostly all-talk. And I am saying this as someone who genuinely believes in the “small fee instead of paying with ad exposure” approach. The one specific example of this that made me think so is the Youtube Premium situation. So many…

I know lots of people that pay for YT premium. Lots of people pay for Spotify too. I even pay for Kagi.

I'm honestly pretty damn pissed that even though I pay for the top tier of Spotify I still now get ads in podcasts on the platform. Yes, I can skip them for now, but when you're driving that's not always easy, and I have no doubt the "you can't skip them" is coming.

Absolute bullshit.

Re: WhatsApp introduces ads in its app

#237
post #34
post #8

Does anybody have stats on how many people are O.K. paying for their core services, i.e. how many people pay for paid personal e-mail services? I just don't want to believe that our services have to be paid for through proxy by giving huge cut to 3rd parties. The quality goes down both as UX and as core content, our attention span is destroyed, our privacy is violated and our political power is being stolen as conten…

I don’t have the actual stats, but, sadly, it seems like a gigantic chunk of the “i would rather pay a small fee to use a service rather than paying for it with exposure to ads” crowd is mostly all-talk. And I am saying this as someone who genuinely believes in the “small fee instead of paying with ad exposure” approach. The one specific example of this that made me think so is the Youtube Premium situation. So many…

YouTube announced in March that they have 125 million premium subscribers.

I think they are carefully riding the balance between being free for the masses with ads while milking those who have the funds to get rid of ads.

I reckon they will continue to increase their subscriber base where other streaming services are plateuing.

Certainly, YouTube Premium has been worth it for me. A big quality of life improver.

https://blog.youtube/inside-youtube/20-years-125-million-sub...

Re: WhatsApp introduces ads in its app

#238
post #8

Does anybody have stats on how many people are O.K. paying for their core services, i.e. how many people pay for paid personal e-mail services? I just don't want to believe that our services have to be paid for through proxy by giving huge cut to 3rd parties. The quality goes down both as UX and as core content, our attention span is destroyed, our privacy is violated and our political power is being stolen as conten…

"There must be a way to turn everything into a paid service where you get what you paid for and have your lives enhanced instead of monetized by proxy."

Internet is a paid service.

When I first accessed the internet in the 1980s, the only paid "service" necessary to use it was internet service. There was not the plethora of VC-funded third parties trying to act as intermediaries. The term "internet" amongst younger generations usually means only www sites, maybe app "endpoints" and _nothing else_. This is such a waste of potential.

Today's internet is more useful than the 1980s internet. But I do not attribute that to third party intermediaries that only seek to profit from other peoples' use of it. I attribute the increased utility to technological improvements in hardware, including networking equipment. I do not attribute the increased utility to "improvements" in software, and certainly not the proliferation of software distributed for free as a Trojan Horse for those seeking to profit from data collection, surveillance and advertising services.

The idea of paying for what these intermediaries try to call "services" makes no sense to me. Certainly, paying these intermediaries will not prevent them from data collection and surveillance for commercial purposes. (There are already examples.) It only subsidises this activity. Perhaps people believe these intermediaries engage in data collection, surveillance and ad services because "no one will pay for their software" instead of considering that they do so because they can, because there are few laws to prevent them. It was unregulated activity and is stilll grossly underregulated activity. It is more profitable than software licensing.

Re: WhatsApp introduces ads in its app

#239

There’s something particularly paternalistic about this statement from the PM: “Your personal messages, calls and statuses, they will remain end-to-end encrypted”.

US TV channels are inundated with Whatsapp ads claiming the same. Not surprising considering that it's been considered the "foreigners" messaging app for a long time, and the US government is now doing its very best to make them feel completely unwelcome.

Re: WhatsApp introduces ads in its app

#240
post #8

Does anybody have stats on how many people are O.K. paying for their core services, i.e. how many people pay for paid personal e-mail services? I just don't want to believe that our services have to be paid for through proxy by giving huge cut to 3rd parties. The quality goes down both as UX and as core content, our attention span is destroyed, our privacy is violated and our political power is being stolen as conten…

I’d love to know the expected ad revenue per user for makers of apps like WhatsApp, Instagram. I’m pretty convinced I’d pay 10x or more than that amount for a completely ad free version but I can’t be sure.

If Instragram had a reasonable paid tier, like $5 a month, I'd do that in a hearbeat. I'd also use instragram 1000x more. Because it's ads only in north america, I use it the minimum I need to for networking purposes.
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