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Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

chuckwnelson.com

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Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#232
post #221
post #211

Don't bet on AI staying clean. A lot of HN readers conceptualize the forces attacking the integrity of the search results as just some isolated people taking occasional potshots, and then maybe slinking away if their trick gets blocked. It is probably a lot more accurate to visualize the SEO industry as a Dark Google. Roughly as well resourced, with many smart people working on it full time, day in, day out, with inf…

I like the Dark Google metaphor, but SEO agencies being Google's real customers makes no sense to me.

Yeah I also didn’t get this. Can you explain what you meant?

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#233

Earlier quoted context omitted.

I've had numerous people contact me directly with follow up questions about various info I've put on my website. Many of those have turned into further conversations and collaborations. You can't have that if Google is plagiarizing your site and delivering the info.

How many of those people found you by randomly searching Google versus via links via your profile on social media?

That's the real question, because younger generations use less and less Open Web.

That was actually one of the main concerns of Larry Page back in the day, that the majority of Web's information might get and be locked behind walled gardens, paywalls or whatever else.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#234
post #7

> Enter 2024 with AI. The top 20% of search results are a wall of text from AI... I'll be the contrarian here and say I actually like Google's AI Overview? For the first time in a long time, I can search for an answer to a question and, instead of getting annoying ads and SEO-optimized uselessness, I actually get an answer. Google is finally useful again. That said, once Google screws with this and starts making sear…

I think when it’s good it’s pretty good.

But knowing when it is good is still hard, as I can’t trust it more than an LLM. But with an LLM I have a simple chat window, not a bag of rabid SVPs fighting to be on the SERP page.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#235
post #221
post #211

Don't bet on AI staying clean. A lot of HN readers conceptualize the forces attacking the integrity of the search results as just some isolated people taking occasional potshots, and then maybe slinking away if their trick gets blocked. It is probably a lot more accurate to visualize the SEO industry as a Dark Google. Roughly as well resourced, with many smart people working on it full time, day in, day out, with inf…

I like the Dark Google metaphor, but SEO agencies being Google's real customers makes no sense to me.

I think it's more a symbiotic relationship, they feed on each other and both benefit at the expense of the users

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#236

Earlier quoted context omitted.

LLM are non deterministic by nature.

Yes, that’s the main issue as ideally they wouldn’t be non-deterministic on well-established quantitative facts.

But they can never be. RAG gets you somewhere, but it’s still a pile of RNGs under a trenchcoat.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#237
post #7

> Enter 2024 with AI. The top 20% of search results are a wall of text from AI... I'll be the contrarian here and say I actually like Google's AI Overview? For the first time in a long time, I can search for an answer to a question and, instead of getting annoying ads and SEO-optimized uselessness, I actually get an answer. Google is finally useful again. That said, once Google screws with this and starts making sear…

But "search" and "getting an answer to a question" are two different things, aren't they? I realize that the trend has been going this way for a long time - probably since Ask Jeeves started blurring the line - and this is indeed how a lot of people try / want to use search engines, but still... I wish that Google (and competitors) would have separate pages for something like "Ask Google" vs. traditional search (wher…

Right, A lot of times I'm searching for a filing. Or a site link. I do not ask questions when I'm doing so, that's ridiculous. I don't ask questions if I'm searching for a recipe, or something in my local area either. Actually, I very rarely do this.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#238
post #7

> Enter 2024 with AI. The top 20% of search results are a wall of text from AI... I'll be the contrarian here and say I actually like Google's AI Overview? For the first time in a long time, I can search for an answer to a question and, instead of getting annoying ads and SEO-optimized uselessness, I actually get an answer. Google is finally useful again. That said, once Google screws with this and starts making sear…

But "search" and "getting an answer to a question" are two different things, aren't they? I realize that the trend has been going this way for a long time - probably since Ask Jeeves started blurring the line - and this is indeed how a lot of people try / want to use search engines, but still... I wish that Google (and competitors) would have separate pages for something like "Ask Google" vs. traditional search (wher…

Like you, I thought typing questions into Google was wrong for a long time. The times have changed; this is how most people interact with Google, and it really does convey intent to the system better now that we have sufficiently powerful NLP.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#239

Earlier quoted context omitted.

What a relief then that those are all healthy, well-supported organizations with bright futures. It's not a coincidence that the solution to this problem is exactly the organizations that are being systematically undermined and dismantled.

They aren't being undermined and dismantled, they're dying of the same cancer search is, and one they contracted voluntarily: advertising .

My local library doesn't have ads posted all over the place, or anywhere for that matter.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#240

Earlier quoted context omitted.

They're perfectly capable of implementing all the same search operators as 1990s Yahoo and 2000s Google. It's a solved problem. The issue is that they don't want to. They'd rather be a middleman offering you "useful recommendations" (that they or may not sell to the highest bidder) instead of offering you value.

Agreed. So many times I have to put Wikipedia or Reddit behind my search to get anything useful out of google. So it can work. Google is clearly prioritizing junk over value

Why don't you use Kagi?
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