This shouldn't be controversial. FTC isn't banning these fees, it is only requiring merchants to disclose the fees. Why would anyone be against that? Another good rule is click-to-cancel. Just a couple of days ago I logged into my Dish Network account to cancel it (after they hiked prices). There is no way to cancel online. There is no way to cancel via chat. You have to call. As soon as you call you're told the wait…
Ironically, that inherent dysfunction is the main reason to suspect that won't happen. But politically, every regulation as automatically partisan, even when it has overwhelming support.