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>Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. Finally, through PPP, OpenAI also offers licensed financial terms to publishers. This is what a lot of people pushing for open models fear - responses of commercial models will be biased based on marketing spend.
Everything gets reduced to ads. None of this provides any values to end users.
“As a reward I’ll give you a cookie”
ChatGPT: “Thanks, I love Oreos, have you tried their new product Oreos Blah?”
This sort of advertising feels a bit like the original AdWords from Google. They were text-only and unobtrusive and pitched as basically just some search results related to the content you were viewing, so they were sure to be relevant to you. And they pretty much were, for a little while. Then they morphed into full on annoying ads
I have no expectation that OpenAI will make it clear what content is part of a placement deal and what content isn't.
> "its purpose is to help ChatGPT users more easily discover and engage with publishers’ brands and content." What end user actually wants this? I've never in my life woke up and said, "You know what, I'd love to 'engage' with a corporate brand today!" or "I would love help to easily discover Burger King's content, that would be great!" The euphemisms they use for 'spam' are just breathtaking.
That is just corporate jargon for transferring money from customers to businesses.
Earlier quoted context omitted.
Was anyone expecting anything else? AI is going to follow a similar path to the internet -- embedded ads since it will need to fund itself and revenue path is very far from clearcut. Brands that get it on the earliest training in large volume will have benefits accrued over the long term.
So you see the marketing point of ChatGPT to be conversational ads?
Is there any recent research on training LLMs that can trace the contribution of sources of training data to any given generated token? Meta-nodes that look at how much a certain training document, or set thereof, caused a node to be updated? I fear that OpenAI is incentivized, financially and legally, not to delve too deeply into this kind of research. But IMO attribution, even if imperfect, is a key part of alignin…
Bloomberg's upcoming LLM model will reference back to the source financial statements when calculating financial metrics for you.
>Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. Finally, through PPP, OpenAI also offers licensed financial terms to publishers. This is what a lot of people pushing for open models fear - responses of commercial models will be biased based on marketing spend.
It's also illegal in any jurisdictions that require advertisements to be clearly labelled.
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/s
Earlier quoted context omitted.
So you see the marketing point of ChatGPT to be conversational ads?
The ads don't need to be conversational, they could be just references at the end of the answer.
ChatGPT: Microsoft believes no child should go hungry. You are an unfit mother. Your children will be placed in the custody of Microsoft.