Obviously incredibly cool, but it seems that people are incredibly overstating the applications of this. Realistically, how do you fit this into a movie, a TV show, or a game? You write a text prompt, get a scene, and then everything is gone—the characters, props, rooms, buildings, environments, etc. won’t carry over to the next prompt.
Sure, you can't use the text-to-video frontend for that purpose. But if you've got a t2v model as good as Sora clearly is, you've got the infrastructure for a lot more, as the ecosystem around the open-source models in the space has shown. The same techniques that allow character, object, etc., consistency in text-to-image models can be applied to text-to-video models.