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Apple Vision

stratechery.com

231–240 of 582 posts

Re: Apple Vision

#232
post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

> Carmack had been pushing for an all-out device but got sidelined by Zuck's push towards cheap and scale

Is that true? From this article[1], it sounds like he had been pushing for cheap headsets, not expensive ones:

> There he talked about his internal efforts to push for the development of a "super cheap, super lightweight" Meta VR headset that could come in at "$250 and 250 grams." Instead, Meta has put its recent VR hardware efforts behind the heavily overdesigned and expensive $1,500 Quest Pro. "We're not building that [cheap, light] headset today, but I keep trying," Carmack said with some exasperation during the keynote.

[1] https://arstechnica.com/gaming/2022/12/john-carmack-leaves-m...

Re: Apple Vision

#233
post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

VR "for the masses" has always been hobbled by the extreme prices, extreme hardware demands and incompatibility. Even very early tech like VRML died because of that.

I suspect Apple VR will lead to a short and shallow VR boom, followed by it going the way of Apple TV, 3D TV and (not quite comparable, so with reservations) AR glasses.

Re: Apple Vision

#234
post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

> To be fair, Carmack had been pushing for an all-out device but got sidelined by Zuck's push towards cheap and scale.

You have that completely backwards.

> "I've always been clear that I'm all about the cost-effective mass-market headsets being the most important thing for us and for the adoption of VR," Carmack said. "And Quest Pro is definitely not that..."

https://arstechnica.com/gaming/2022/10/carmack-wants-a-250-v...

Re: Apple Vision

#235
post #138
post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

Thank you, I feel like I'm taking crazy pills or something. I have no idea how much of the footage in the long advertisements are actual in-headset recording vs highly editorialized made up aspirational CG. Additionally, I really don't think all the people here singing the praises of Apple's currently nonexistent headset (for actual customer use at least until 2024 or something) have ever used a headset. Headsets giv…

My assumption is that Apple’s big innovation on a familiar looking form factor is addressing the issues you describe.

Apple generally succeeds with mass market friendly ergonomics. I understand skepticism about unreleased technology, but I personally wouldn’t make the assumption Apple has botched the ergonomics on this release. It seems like exactly the kind of thing they would have focused on reaching a high level of quality with.

Re: Apple Vision

#236
post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

$3500 + tax device won't scale. It's not something that most people have a budget for.

A Halo device is not meant to sell, it is meant to impress. Apple doesn't want to sell this Headset at all. They want everyone to wish for a headset when it is able to sell one for $1000.

This is what long term planning looks like. You need to prime your audience to buy something, before they actually want to go out and buy it.

A few hundred millions wasted in the development of this device is pocket change for Apple.

Re: Apple Vision

#237
post #189

Now I am a lowly programmer + VR enthusiast, so my opinion does not count. But, how do big companies allow Apple to get away with such easy wins !?? Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real." Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a cons…

[flagged]

Re: Apple Vision

#238
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

pretty sure capturing "spatial video" will come to the iPhone.

Re: Apple Vision

#239
post #91

Earlier quoted context omitted.

> The real usecase is porn, but they're too tactful to say it. I don't know why people keep projecting their own desires onto others, lol.

Leaving personal desires out of it, the relationship of porn and tech goes back at least to VHS vs Betamax, probably further. It’s not unreasonable to believe that does not stop with XR headsets.

Apple is famously anti-porn, and enforces this policy in their App Store. What are the chances that apps/content for this device won't be as locked-down or more locked-down as the App Store?

Re: Apple Vision

#240
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

If you go to any concert or other public event, half of the audience will be recording on their smartphone instead of watching. I do not see any reason why an iphone of tomorrow won’t have a 3D camera to record and share any important moments the same way as we do it now. There will be the time when we will watch dashcam and drone videos of car crashes, natural disasters and soldiers dying on battlefield sitting on a…

Seems like hyperbole, IIRC the recent concert I went to people used their phones for a few photos/videos to post on social media a few clips that they were there basically, and then mostly enjoyed the performance.
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