Stop asking the market to look after collective interest. This is the job of the government. The ultimate effect of virtue wanking CEOs and corporate governance is to deceive people into thinking democracy is something that can be achieved by for profit organizations and that they can forsake the formal binding of collective interest through law. It's nice if people are nice but it is not a bulwark of the collective…
Why do you think companies are all woke and virtue signalling? Because they interpreted the vocal woke minority as the voice of the country and they want to capture that market.
Corporations will absolutely try to do go in order to maximise their profit.
And this is ignoring private charities which get more done than any government has ever done.
Collective interest is a nice concept but the government, like all large organizations, is not capable of moving in any direction. Whatever you need done, chances are someone's cousin will get a job, the job will be done poorly and the taxpayers will pay more in taxes to fix the problem again and again and again.
A government can't fail and it's therefore inefficient.