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Twitter misses ad revenue and user growth estimates

reuters.com

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Re: Twitter misses ad revenue and user growth estimates

#231

I wonder if Jack's new company will see a similar stagnation. Square is getting beat by Clover while the CEO is focused on blockchain.

The nail in the coffin you are looking for …

https://www.apple.com/newsroom/2022/02/apple-unveils-contact...

Re: Twitter misses ad revenue and user growth estimates

#232

Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.

[deleted]

Re: Twitter misses ad revenue and user growth estimates

#233

Earlier quoted context omitted.

I recently wondered about this, from another angle. In a way it was "weird" that they had an API, given our times. I.e., it was different: imagine if FB/Instagram/WhatsApp had an API. (I think it would be awesome, but it puts into perspective that it was weird that they had one imo)

Facebook actually had APIs which got closed down after a couple of data-mining scandals (first these "quiz" apps and games, then Cambridge Analytica as the final nail in the coffin), and their messenger used to support federation via XMPP. IIRC that got shut down because of spam and scams.

Facebook still has APIs, there's just a bunch of attestations and app reviews before you get access to them now. Some of them have been neutered, like friends' lists and whatnot, but there's a lot they still do.

Re: Twitter misses ad revenue and user growth estimates

#234

It's the only social I use really but I've been looking into alternatives. Ever since Twitter decided to open up a crypto/web3 team and introduced NFT profile pics I'm out and won't support it... but as the only social I have to keep in touch with other open source contributors and projects I work on/follow it's going to take some time before I totally close my account. That being said, good recommendations are welco…

I'd suggest as an initial migratory step (or just for having that extra reach) start using a Mastodon server for microblogging. That appears to be where this twitter-like social UX paradigm is headed.

Re: Twitter misses ad revenue and user growth estimates

#235

Earlier quoted context omitted.

What killed me it was Twitter killing developers apis: no more interesting apps than theirs. It sucks big time. They're also screwing the chronology, sometimes you get the latest tweets (most interesting) and sometimes they switch you to Recommended, which, normally, it sucks. Let me browse chronologically as it was in the old days.

I recently wondered about this, from another angle. In a way it was "weird" that they had an API, given our times. I.e., it was different: imagine if FB/Instagram/WhatsApp had an API. (I think it would be awesome, but it puts into perspective that it was weird that they had one imo)

Is it viable for advertising supported services to have a fully functional API? Some third-party developer will build an alternative client app with no ads and eliminate the revenue stream.

Re: Twitter misses ad revenue and user growth estimates

#236

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

What killed me it was Twitter killing developers apis: no more interesting apps than theirs. It sucks big time. They're also screwing the chronology, sometimes you get the latest tweets (most interesting) and sometimes they switch you to Recommended, which, normally, it sucks. Let me browse chronologically as it was in the old days.

Chronological is worse since you will see a bunch meaningless tweets from people. It's better if twitter can show me the important tweets that I've missed since I last used it.

Re: Twitter misses ad revenue and user growth estimates

#237

Earlier quoted context omitted.

To put it in perspective, if you invested $10k in TWTR in 2013, I invested $10k in GOOG, and Mary invested $10k in AMZN - you'd have $9k, I'd have $55k, and Mary would have $90k

Those ratios are too close to Jesus's "Parable of the Talents". (A "Talent" was a huge sum of silver in the Biblical / Roman days). One investor brought back 10 Talents, another brought back 5, and one brought back 1. Probably just a coincidence to to round numbers and such, but it amuses me.

> Probably just a coincidence to to round numbers and such, but it amuses me.

Or is it? Maybe Jesus knew how Twitter would turn out in 2022. /s

Re: Twitter misses ad revenue and user growth estimates

#238

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

One could argue they filled out their niche. Took the VC money, made the thing global, does what it says on the tin. The world now has a broadcast-short-messages service that can be used by people to reach their audience. Unfortunately that's not enough, since these tech firms tend to be priced to eat the whole planet, thus requiring a lot more than going global with a little thing that works.

Adding to this: it's really hard for Do One Thing Well companies to pivot.

Re: Twitter misses ad revenue and user growth estimates

#239

Earlier quoted context omitted.

Well with France making it illegal to use Google analytics, I expect many more websites to move forward with forcing you to login. They force you to have an account, which makes you agree to them tracking you, and they'll use you being logged in to track that. When they can use third party analytics it's not as important, but still obviously a plus to them to have people have an account.

*making it illegal to use Google Analytics because GA moves identifying data to the US. Tracking with an account doesn't solve this. Let's not be reductive.

In other comments they mention that user consent would be enough to allow this.

Unfortunately I'm not going to read another country's laws to see if this is actually the case.

Re: Twitter misses ad revenue and user growth estimates

#240

As a heavy twitter user who mostly enjoys it (I'm very particular of who I follow), I just don't understand what they've been doing all this time. Their product has been incredibly stagnant for years save for the occasional feature here and there and some styling. They've screwed over devs trying to build on their APIs and eroded all trust along the way. New features have been rolled out haphazardly, and they totally…

One could argue they filled out their niche. Took the VC money, made the thing global, does what it says on the tin. The world now has a broadcast-short-messages service that can be used by people to reach their audience. Unfortunately that's not enough, since these tech firms tend to be priced to eat the whole planet, thus requiring a lot more than going global with a little thing that works.

They're not even remotely priced at the magnitude to eat the whole planet. And yet, their market IS eating the entire world (except China, due to insular political reasons). That points to me like they're significantly undervalued.
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