Earlier quoted context omitted.
The problem here is the high tomorrow in Dallas is supposed to be about 10°F. The typical winter high for Dallas is a bit below 60°F. This means that the demand for heating is about 4-6× what it normally would be for winter.
Energy loss is strongly supralinear in the temperature gradient, so it's probably a lot more than that.
The problem is that people who would have otherwise tolerated 50F temperatures without heating by putting on a sweater are pulling their old oil column heater out of the storage.