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So You Think You Want to Open a Brewery (2014)

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231–240 of 303 posts

Re: So You Think You Want to Open a Brewery (2014)

#231

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

daddy issues?

Re: So You Think You Want to Open a Brewery (2014)

#232
post #78

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

It feels a little cynical. You can enjoy beer and music and stuff without getting into a dick measuring contest. If all they want to do is one-up you then they’re not your friend. Find someone who listens to you. If that’s their way of enjoying things, then what’s so bad about it? They presumably dislike a lot of the hobbies you enjoy, they’re not out there to ‘mentrify’ them. (Why this gendered insulting is okay whe…

[deleted]

Re: So You Think You Want to Open a Brewery (2014)

#233

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

I feel like this is reading into it a bit much. I'm not that into beer, but I really like hoppy IPA's and always have. Even in high school / college, if the only option was cheap beer, I just wouldn't drink it because I didn't enjoy it. I preferred microbrew beers, and found that I didn't really like belgians/red ales/porters/etc. But I loved my first sip of a fresh Lagunitas IPA. I noticed that not all batches were…

I don't think the person you're replying to is making a blanket statement that anyone who drinks IPA's don't drink them because they like them but because of the image.

I think they're just trying to convey that there is a decent sized subset of beer drinkers who seem to drink IPA's for a reason much different from yours.

Re: So You Think You Want to Open a Brewery (2014)

#234
post #2

My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…

100% agreed. I think a few things go into it: - Americans don’t really get exposed to good lagers and pilseners. We get Bud[1], not Budvar. So there’s no expectation that beers in those categories could possibly be “good”. IPAs don’t have the same baggage. - For the same reason, it’s easier to differentiate from the big brands on a supermarket shelf. You get to be your own category, not just the more expensive versio…

> Fatty ramen became a trend for the same reason: it’s a simple, super-saturated flavor that’s easy to crank up to 11.

Ehhh, I wouldn't necessarily put "fatty" ramen in that position.

Legitimate ramen from Japan's original, basic purpose was food that could be eaten quickly by salarymen late at night/on their way home after work/drinking.

There's huge variety in ramen, and I think the fattier ones were made for a purpose too. Not just flavor, though that definitely is a result as well, but also because of the kind of environment there was in Japan, where the people there wanted something a bit heavier in flavor in a hot bowl on cold nights.

Re: So You Think You Want to Open a Brewery (2014)

#235
post #2

My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…

I have another theory. There tends to be a taste balance between hops on one hand, and sugar and alcohol on the other hand. The super hoppy beers also have loads of sugar and alcohol.

After drinking hoppy beers for a while, your brain associates the pleasure from the sugar and alcohol with the taste of the hops. You think you like the hops, but you really just like the sugar and alcohol. Without the hops though, the beer would be unpalatable.

Re: So You Think You Want to Open a Brewery (2014)

#236
post #202

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

Sample size a couple dozen only, but IBU on the menu has also been helpful to non-IPA drinkers I know, so they can avoid things they don't enjoy. It's also trended locally (Ballard) towards golf - see Reuben's releasing a zero-ibu IPA.

Yeah, I agree listing the IBU is useful even for people who want low IBU.

But the reason that's even an issue in the first-place is because of grandstanding hop-heads pushing the upper limit so high that a casual drinker selecting a brew at random has an increased chance of getting something they'd find completely unpalatable.

It's like hot sauce. You didn't need to put the Scoville units on the menu until people started making hot sauces that would peel the lining off your digestive tract. But they didn't start making those hot sauces until people started measuring and talking about Scoville units as the only metric worth caring about.

Re: So You Think You Want to Open a Brewery (2014)

#237

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

damn you guys are really overthinking it. I just like drinking bitter, floral, piney beer.

Re: So You Think You Want to Open a Brewery (2014)

#238

Earlier quoted context omitted.

Definitely the opposite. Just as OP complains about bros getting to into things like beer as their identity, maybe the fail to realize that other people make their identities about real or perceived social injustices and how awesome they are to bring them up a every chance maybe not realizing that's more annoying.

This. I definitely see a certain culture of men that glom onto things like beer or bicycles or coding and making that their identity. It is because of this that they are seen as "Mentrifying" those hobbies. I do think that there is some risk in those groups alienating those without the same passion from becoming involved in those hobbies. In fact one of the reasons I don't golf anymore is exactly this. Golf culture i…

I think the key to enjoying golf is to learn to play by yourself or play with people that aren't interested in competition.

I agree "golf people" are insufferable that's why I avoid them as much as possible.

Re: So You Think You Want to Open a Brewery (2014)

#239

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

Note that its also possible to approach things as a competition without driving all the fun out of it. You just have to:

1) Admit that you're taking it farther than necessary because you get joy/fulfillment from the competition.

2) Appreciate and welcome the non-competitive hobbyists.

Re: So You Think You Want to Open a Brewery (2014)

#240
post #104

Earlier quoted context omitted.

> My favorite Tweet ever was someone who described this process that dudes do where they show up, take over a hobby, and drive all the fun out (and thus women) as "MENTRIFICATION". It is my new favorite word. So you think that less women ride bicycles and drink beer than 20 years ago?

Definitely the opposite. Just as OP complains about bros getting to into things like beer as their identity, maybe the fail to realize that other people make their identities about real or perceived social injustices and how awesome they are to bring them up a every chance maybe not realizing that's more annoying.

There should be a scoring system for wokeness. That will really open the throttle.
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