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We're Entering a Golden Age of Podcasts

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Re: We're Entering a Golden Age of Podcasts

#231
post #152

Earlier quoted context omitted.

Terrestrial radio is also reasonably location targeted. Can’t really do that with podcasts, at least not with any sort of reliability.

Ads can (and already are) stitched into podcasts based on download location. GeoIP isn't perfect, but it's enough to do location aware advertising in the same vein as terrestrial radio..

To a point, but many podcaster players will run downloads through their own CDN

Re: We're Entering a Golden Age of Podcasts

#232

Creators may be entering a golden age, but the delivery methods and infrastructure have been stagnant for years now. We now have ongoing shows, evergreen episodic shows, "two amateurs in a basement" niche shows, 12-episode and it's done audiobooks, and various other designations of podcasts, and yet we still serve everything like it's a blog that needs to release content weekly. I also find it frustrating that we onl…

The infrastructure and delivery is just fine. You can start a podcast easier than ever now. The difficultly is in creating good content, not serving mp3s and RSS. Discoverability is certainly a concern, but only because there is _so much_ good content out there. I find out about good podcasts via word of mouth much more than any directory or online source.

"Discoverability is certainly a concern, but only because there is _so much_ good content out there."

Quality is in the eye of the beholder. I've scoured top podcast lists and recommendations far and wide, and have found maybe 5 or 6 podcasts worth listening to for me in my whole life. I'm sure there must be others that I'd like, but they're buried in a mountain of uninteresting content.

Re: We're Entering a Golden Age of Podcasts

#233

Earlier quoted context omitted.

Just out of curiosity, what are PEGs?

Private equity groups. Several have been brokering their debt restructuring over the years. Here's their most recent complete restructuring from about a year ago ( http://www.insideradio.com/free/restructuring-will-wipe-bill... ) (they're currently in bankruptcy at the moment.)

So what incentive do they have for "rape and pillage" of companies if they ruin them and themselves in the process?

Re: We're Entering a Golden Age of Podcasts

#234
post #88

I'm actually worried that podcasts are going the way of the web. What, for a while, was a weird world of enthusiasts talking about things that interests them seems to be morphing into a world of a few big corporate entities calling the shots. I have two reasons for these worries. 1) The purchase of Gimlet by Spotify mentioned in the article. 2) The purchase of Stuff Media by iHeart. The purchase of Gimlet is problema…

> I don't want to have different players for different shows

This is at the heart of the control problem. If you have one true player, it commands more control than is good for you, me and all consumers. Healthy competition is the only practical way to keep this under check.

I make sure to distribute my consumption over at least 2-3 contenders for any content be it search (google, ddg, bing), video (youtube, vimeo, dailymotion), podcasts (overcast, apple podcasts). I've begun extending this pattern over all sorts of consumption.

Sure its a hassle for me. I'm ok with it. I like to think that one extra click, one purchase, one download helps the competitors in keeping the market healthy.

Re: We're Entering a Golden Age of Podcasts

#235

Are we? Podcasts are pretty overwhelming - there’s so many of them, it’s so hard to catch up, and I’m so tired of Blue Apron ads read by the hosts of podcasts. Personally, I’ve pretty much stopped listening to anything outside of NPR One, which does an okay-to-pretty-good job of simplifying the experience of listening to podcasts (at least aligned to NPR). Even then the ads are super annoying.

The ads may be annoying, but consider that ad reads in podcasts are a much more ethical and sustainable advertising model than almost any other model out there. In addition, ad read time takes up at most 5% of the total run time of your average podcast. People who do podcasts as a living or companies where podcasts are their primary revenue source need to make money somehow. Take How Stuff Works for instance. They ha…

The most inspiring form of monetization in podcasting currently comes from Adam Curry and John C. Dvorak. Their No Agenda podcast is "value for value", where the fans contribute. They have actually been debating the Gimlet purchase, and have apparently turned down a similar offer.

I think both Curry and Dvorak are right when they say that you can actually hear the distaste for reading the ads, and that only very few people are able to do it well.

The concept of value for value put forward by No Agenda is fantastic, there's no fixed price, no paywall, but you are encouraged to donate. I can't explain it as beautifully as Adam Curry, but the gist of it is: What value did you derive from listing? Was it $5, $10 or maybe $100 dollars, then please donate that amount. I also think there's a point to his idea that people love being mentioned during the donation segment of the show.

It not clear how much Curry and Dvorak make from No Agenda, but I have the feeling that it much more than they care to admit.

Sort of an aside: The audio quality of No Agenda is in my opinion the very best in podcasting. Even much bigger productions, with more resources and better equipment sound much worse.

Re: We're Entering a Golden Age of Podcasts

#236
post #88

I'm actually worried that podcasts are going the way of the web. What, for a while, was a weird world of enthusiasts talking about things that interests them seems to be morphing into a world of a few big corporate entities calling the shots. I have two reasons for these worries. 1) The purchase of Gimlet by Spotify mentioned in the article. 2) The purchase of Stuff Media by iHeart. The purchase of Gimlet is problema…

This is something that has been concerning me as well. My fear is that as money perverts this ecosystem, the big players will increasingly push out the small players. They'll suck up all the ad revenue and flood discovery services with mediocre (but well produced!!) corporate shlock. That will suck the air out of the room and damage all the smaller outfits, making them harder to find and less profitable to run.

I hope I'm wrong.

Re: We're Entering a Golden Age of Podcasts

#237
post #88

I'm actually worried that podcasts are going the way of the web. What, for a while, was a weird world of enthusiasts talking about things that interests them seems to be morphing into a world of a few big corporate entities calling the shots. I have two reasons for these worries. 1) The purchase of Gimlet by Spotify mentioned in the article. 2) The purchase of Stuff Media by iHeart. The purchase of Gimlet is problema…

Long live Napster!

Re: We're Entering a Golden Age of Podcasts

#238
post #152

Earlier quoted context omitted.

Terrestrial radio is also reasonably location targeted. Can’t really do that with podcasts, at least not with any sort of reliability.

Ads can (and already are) stitched into podcasts based on download location. GeoIP isn't perfect, but it's enough to do location aware advertising in the same vein as terrestrial radio..

Oh wow, I hadn't considered that but it's obviously simple to do. Here's a funny thought: your script downloads the file with requests from two IPs associated with different locations and gets a union of the audio for you to listen to (thus cutting out any location-based segments).

Re: We're Entering a Golden Age of Podcasts

#239

Earlier quoted context omitted.

Let's just take the "play bar" (for lack of a better term) that hovers over the 4 menu items at the bottom. It's always there. That's sooo frustrating. It grates on my desire for tidiness. Let me clear that. Long pressing shows no option to clear it. It ... it's just not intuitive at all.

Presumably if you're listening to a podcast you're not digging around the Podcast app? This is how Music works, and I think Podcasts copied this.

After it plays, it stays there. That bar doesn't go away.

That makes zero sense.

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