the logo is pretty forgettable, but on the bright side - at page 24 of the PDF they announced that Go 2.0 will have generics
Go's New Brand
231–240 of 301 posts
Re: Go's New Brand
#232Caveat: I'm a software developer who's worked in agencies for half of my 20 year career. A few thoughts: 1. Branding is hard: everybody things they can do it. Creative direction and art direction are really, really hard. If you haven't seen the "Make my logo bigger cream" video, go watch it, and then have some grace with the Go team. https://www.youtube.com/watch?v=qgcX0y1Nzhs 2. A brand is WAY more than a logo. I ge…
My experience is pretty much the same as yours, and I largely agree with everything you've said.
One thing I'll add is that one of the reasons why branding is hard is because there is often a surprisingly large disconnect between how users perceive a brand/product, and how the creators perceive it.
My favourite approach to coming up with a brand structure is to go through archetypes with both the client and a subset of users. Archetypes are a great way to get the initial planning of brand perception down, but a lot of designers will do it purely with the client. Nearly every time I've had the fortune to work at an agency that does it for both sides, the perception of the brand has been very different.
I think the agency have done a good job, but I do wonder whether they took the time to see how users perceive the Go language. Based on the comments on here, my guess is that they didn't.
Re: Go's New Brand
#233Eh, I'm really not feeling this. I mean, I just really loved that silly little cartoon gopher and his goofy little eyes. It had a personality. This is something that really irritates me about Google and their products, services, "stuff" if you will. Their branding is contemporary but at the same time has absolutely no excitement or personality to it. I mean, it's till contemporary, it still uses interesting colors an…
To be fair, the gopher does appear on their branding in place, just not where the blog post has shown.
The agency page for their work on Go features an updated gopher graphic, and I think the home page looks quite nice. The branding booklet looks like standard agency stuff, but if they were to use the gopher a bit more I could get behind it.
Re: Go's New Brand
#234Re: Go's New Brand
#235Once the marketing types take over its the beginning of the end.
Re: Go's New Brand
#236Earlier quoted context omitted.
I had a bad reaction to it too but I think golang has probably crossed a certain threshold of adoption where if they want to grow even further they will have to cut into the market of the general population and those people definitely like that design more than the weird gopher.
the “general population” won’t be programming in any language any time soon. this is to capture the attention of mba types, in the hopes of forcing adoption on technical teams because it seems cool in some ephemeral sense only mba types get
Also known as the Java Gambit
Re: Go's New Brand
#237Gopher is a fork of Go, but keeps the cute Gopher logo FOREVER. ;)
LONG LIVE GOPHER!
Our homepage: http://gopher.gg
Re: Go's New Brand
#238Gopher is a fork of Go, but keeps the cute Gopher logo FOREVER. ;) LONG LIVE GOPHER! Our homepage: http://gopher.gg
that's cool!
apply for gopher maintainer
Re: Go's New Brand
#239This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…
Your first paragraph immediately reminded me of the logo/CI transition for one of Germany's largest hospital operators, "Helios" (subsidiary of Fresenius):
"old" logo (easily recognizable as a medical institution, easily discernible "H" for "Helios"):
http://www.medical-network-hessen.de/images/News/Helios_Klin...
"new" logo ("H" not clearly discernable in the two green blobs, no reference to medicine at all):
https://www.helios-gesundheit.de/fileadmin/_processed_/d/4/c...
All in all, from quite good to meh.
Re: Go's New Brand
#240- Who is responsible for such rebrandings? Does the Google marketing team decide one day that the Go language needs a new identity, or was this a request by the language designers?
- Does a rebranding need approval from the language designers?