A harder, deeper question, is whether the average user is informed enough about "location history" to know whether they want that on or off, and whose responsibility it should be to inform them.
... as a wise man once observed, people talk a long game about how important their privacy is, but then empirically, researchers continue to discover you can get people to divulge a lot of personal information for a Snickers bar, if not less (survey-takers who just stand around in malls and ask people to fill out clipboards are an example of this---and while they are a dying breed, they're a dying breed because it's cheaper now to collect that information online, not because people have gotten cagier about divulging it).