There's been an empty store on exchange place in NYC financial district (near Tiffany's) that for a couple weeks has had a huge Snapchat logo taking up the entire window. I wonder if they're also gonna explore retail along with hardware.
Snapchat Releases First Hardware Product, Spectacles
231–240 of 342 posts
Re: Snapchat Releases First Hardware Product, Spectacles
#232Quite impressive, you have to see it in action:
Re: Snapchat Releases First Hardware Product, Spectacles
#233Hype and grumbles aside, I believe optimizing the "I want to record what I'm seeing right now" to a tap near your temple is pretty compelling. Fumbling to get my camera out of my pocket, or even just grab from tabletop and swipe-to-cam is often long enough to miss that precious moment with my daughter.
True, this removes a ton of useless and uber-annoying friction.
Re: Snapchat Releases First Hardware Product, Spectacles
#234Earlier quoted context omitted.
Ever use the first iPhone? It could barely make PHONE calls. It was a terrible phone.
Are you seriously comparing a pair of shitty-looking sunglasses to the iPhone? These are sunglasses that take a ten second video that is tied to Snapchat. They cost 130 bucks and immediately signal that you are a techie douchebag because that's what people still associate video-taking glasses with. It is literally a novelty toy that is using a WSJ article (native content advertising) to make it seem like a revolution…
The question is whether it can grow to anything bigger than instant film Polaroids, which people also buy and enjoy using at parties, etc.
Re: Snapchat Releases First Hardware Product, Spectacles
#235Earlier quoted context omitted.
Dead serious. "Cool" is all this product needs to be successful. People buy sunglasses. People like Snapchat. At $129 this is a no-brainer. Don't underestimate the power of social signaling.
> Don't underestimate the power of social signaling. You mean the social signaling that is going to brand these users as "glassholes" as well? >At $129 this is a no-brainer. Please step out of your tech bubble. Most snapchat users are teenagers or college-age persons who absolutely do not have $129 to drop on a pair of novelty sunglasses.
Re: Snapchat Releases First Hardware Product, Spectacles
#236Earlier quoted context omitted.
Ever use the first iPhone? It could barely make PHONE calls. It was a terrible phone.
Are you seriously comparing a pair of shitty-looking sunglasses to the iPhone? These are sunglasses that take a ten second video that is tied to Snapchat. They cost 130 bucks and immediately signal that you are a techie douchebag because that's what people still associate video-taking glasses with. It is literally a novelty toy that is using a WSJ article (native content advertising) to make it seem like a revolution…
Young people, 14-25 are going to buy these and make them cool. Not the 35 year old engineers who bought Google Glass.
Google has never made something cool. Snapchat was cool out of the gate.
Re: Snapchat Releases First Hardware Product, Spectacles
#237Earlier quoted context omitted.
Ever use the first iPhone? It could barely make PHONE calls. It was a terrible phone.
Are you seriously comparing a pair of shitty-looking sunglasses to the iPhone? These are sunglasses that take a ten second video that is tied to Snapchat. They cost 130 bucks and immediately signal that you are a techie douchebag because that's what people still associate video-taking glasses with. It is literally a novelty toy that is using a WSJ article (native content advertising) to make it seem like a revolution…
I'm not personally enamored with these glasses either, but let's be fair. Plenty of folks considered the iphone an expensive tool for douchebags at its release. This is true of nearly all new personal computing products and is not a distinguishing characteristic.
Re: Snapchat Releases First Hardware Product, Spectacles
#238Earlier quoted context omitted.
One tenth the cost, one tenth the functionality. This is just a wireless camera for your smart phone. Point and shoot, that's it. It really reminds me of the cheap "Spy Sunglasses" I had as a kid. Glass had a camera but it was secondary. Glass was about AR, it was an interactive experience.
Except the market isn't ready for this. Impedance mismatch.
The best you can say right now is that there's a prospective customer base who wants these kinds of products to be popular or even just not considered laughable, but we're not there yet.
Re: Snapchat Releases First Hardware Product, Spectacles
#239Earlier quoted context omitted.
A few of the more significant American innovations in the last 15-20 years: -CRISPR, gene editing -iTunes, iPod, iPhone, iPad, etc. -re-usable space rockets (Spacex and Blue Origin) -IBM's Watson and Deep Blue, Google's AlphaGo -LIGO's detection of gravitational waves -MIT's improvements in lithium ion technology -NASA's exploratory discoveries on Mars, Mercury, Pluto, Saturn, etc. -Google -Wikipedia -Facebook -Tesla…
How does Uber always make these lists? It's a taxi app. You can hold it up as a well-done business, but you can't call it a technological breakthrough.
Re: Snapchat Releases First Hardware Product, Spectacles
#240Earlier quoted context omitted.
As Google learned with glass and Twitter still needs to learn: If you don't know what your product is for, your customer is unlikely to figure it out for you.
Twitter might be a bad example, given that's exactly how it rose to popularity
The decline started when they started building what the VCs thought would be a winning lottery ticket: that was when they started closing the service and everything became focused the pitch to advertisers without enough balance on what their users might want.