Earlier quoted context omitted.
What makes you think that the people getting rich off Poke apps are the brilliant ones? That is the fallacy of it all.
Did you read the article? Its not only about the ones who get rich, its moreso about the significant amount of talent flowing towards these superfluous types of "companies" (ie. startups that are really nothing more than mere features, or eCommerce websites), instead of working for a larger "old-guard" company that actually accomplishes much more because the startup is more cool or popular; according to the author. I…
And further, where did they come from?