I think this is going to be really big. But it might require actual customer service; that must have made them think twice.
Many years ago, Google made statements like "we only do things that scale, and customer support doesn't scale". It was a strong guiding philosophy for many of the engineers, but that philosophy has eroded. If we look at some of Google's biggest successes, it has been things that don't scale: - The Ground Truth team in India, manually drawing the world's maps. - Manual spam detection in search results - Customer Suppo…
There's real value in recognizing what computers can't do and investing into doing it anyway and it can make your app irreplaceable.