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The Amazon tax

seths.blog

221–230 of 731 posts

Re: The Amazon tax

#221

It's amazing how poor on-site search has gotten, while at the same time the capability to have better results and more relevancy has gone way up. I normally use Google and/or DuckDuckGo to search YouTube and Amazon, because if I'm looking for a specific video/product, that one will be 3-4 pages in (maybe not even shown). Brand name products are buried 3+ pages deep on Amazon, while the first 2-3 pages are always drop…

Aliexpress is also surprisingly impossible to search, you gotta use external search engines, I guess it increases there sales :S More than half the time for me on AliExpress a very specific search term will just return completely unrelated things which are either trending or related to my past purchases.

I was recently looking for a cheap IOT camera in a specific form factor from aliexpress and the results were so irrelevant I had to develop alternative strategies like finding one good result and checking under its recommendations or image searching from the one good result to see other using the same picture.

Re: The Amazon tax

#222
Haha, that's the classic thing with platforms that have demand aggregation. They extract a lot of stuff. DTC, Telehealth, all these things end up paying Meta and Google a large fraction of their revenue. Same with Stripe et al. The idea is to take a rake on all spending. It puts you in an unfathomably strong position. It's why Visa and Mastercard are such good businesses.

To get something in front of someone you need to do some work. These guys have the people so they charge you to show it to them. I'm realistically not going off Amazon. If you want to list the ebook on your website maybe I'll buy it there, but if you do a physical copy your 'tax' is going to Shopify. That's how it is.

Re: The Amazon tax

#224
This has been true for years on Amazon and is true for most big services now.

Over time the concept of search has mutated from 'locate the exact item I'm looking for' to 'show me a list of semantic search results'. Somehow nobody noticed.

Oh and of course those are not random results - you can literally feel how the platform is trying to nudge you into buying what IT wants, not what you wanted. The search is just purchase intent, the platform will choose what you'll buy.

Powerful algorithms, subliminal design - I feel like a lamb in a dark forest full of wolves when I search on amazon, netflix, prime video ..

There are no '0 search results' anywhere.. each search yields thousands of results.

I remember what a revelation Google search was when it came out in 1999 - it would actually find the exact thing you were looking for ! You no longer had to sift through directories of links, you could just filter it..

We're back to pre-google, but it's a lot worse now, since this is by design, not by lack of technical knowledge of how to make search work.

Re: The Amazon tax

#225
post #100

I'm hoping AI will disintermediate most retail and we'll finally get an aggregator that isn't going to add a tax on both sides of the market. "Buy me the best Air Fryer" -> finds the best given my preferences and constraints and directly purchases it from the cheapest distributor

Why do you expect an AI developed in the same economic system would optimize for your preferences rather than their revenue? I think this only works if people can run, fine-tune and update their own models -- otherwise the giant AI vendors have every incentive to nudge you towards whichever retailer is bidding most on your Sponsored Responses, right? I think the only difference will be that instead of advertising to…

Competition and Open models will keep AI providers more honest - Google and Amazon are monopolies so they can enshittify and users have no recourse.

Re: The Amazon tax

#226
post #208

> The highest-yielding ad my publisher has tested so far is the search “Seth Godin The Knot“ I think it would be interesting to see legal action here. I’m not a lawyer, but I feel like there should be at least three ways to go after this: 1. Trademark infringement. If Amazon is using someone’s search that is clearly searching for a specific product, possibly trademarked, it seems inappropriate for them to serve up an…

Burnt myself on this in Google Maps just this week. I had an appointment in my calendar with the location set to "Dr Firstname Lastname, 123 Main St, 12345". I clicked through it into Google Maps and since it had the full address specified I just trusted it. Well, it turned out that the first result was actually an ad for a competing doctor 20 minutes in the wrong direction.

To Google's credit, they did drop the "Don't be evil" slogan many years ago...

Re: The Amazon tax

#227

This has been true for years on Amazon and is true for most big services now. Over time the concept of search has mutated from 'locate the exact item I'm looking for' to 'show me a list of semantic search results'. Somehow nobody noticed. Oh and of course those are not random results - you can literally feel how the platform is trying to nudge you into buying what IT wants, not what you wanted. The search is just pur…

Related: I've seen several local restaurants offering extremely good food come up and die simply because they could never get attention.

People only look at recommendations now, they don't look with their eyes anymore.

So now restaurants have to focus on growth hacking rather than food quality.

Re: The Amazon tax

#228
But this is how ads work? The entire concept of programtic ads is based on bidding for the highest leverage time and placement with $$.. So even you have the best product and your competitor outbids you, they get seen more and most likely get bought more?

And even if you go into a normal retail shop with a product in mind, all the available options showcased can "distort" your actual intent. Because that's what the shop is designed to do: to showcase, and even in that showcase, some products are placed/showcased so they catch your attention.

I doubt anyone chooses to create shoddy products just so they have more money to market them..

Re: The Amazon tax

#229
> The ad system they built isn’t illegal, but it’s pretty clear who it’s for.

"If you're not the customer, you're the product".

Well, Amazon actually did it. They made us the customer _AND_ the product. Hooray.

Like LOTS of other people, I, of course, use Amazon. But, more and more often... if I can find a product somewhere else within, say, 5-6%... I'll buy it that someplace else. Especially if that someplace else is actually a building I can walk into and inspect the thing I'm buying before I pay for it.

Shopping on Amazon is getting worse every day. How can it be good for Amazon in the long run that every time I buy something from their site, I actually have to spend time convincing myself that I'm not getting a knock-off product?

In the modern world, every single time money leaves my bank account I feel like I'm potentially being scammed. I hate it.

Re: The Amazon tax

#230
> Amazon makes enough in search ad revenue to give every single one of their employees a $35,000 cash bonus and still have change left over.

Theoretically. Amazon doesn't give a shit about well being or enrichment of it's employees. Every single one of the them. They tried to squeeze the productivity and since the Stock has been doing well, many employees have made a reasonable money. But forget the well being or profit sharing aspects with the employees.

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