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Spotify will start reserving concert tickets for fans

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Re: Spotify will start reserving concert tickets for fans

#221
post #9
post #5

For those against this: I'm curious to hear your take on how you'd stop/mitigate scalping.

Named tickets, like airplane seats? Sorry, I only thought about this for 5 seconds, but there are markets where scalping doesn't cause issues. We could look at those.

This is how all the big video game conventions do things to prevent it, it’s very effective.

Re: Spotify will start reserving concert tickets for fans

#222

Earlier quoted context omitted.

That’s not a question, that’s just a situation.

The question is how to distribute X in this situation, and I (mistakenly) trusted the reader's intelligence to infer that.

There are a ton of ways to do that. For this to be “the answer,” the question must be more constrained than that.

Re: Spotify will start reserving concert tickets for fans

#223
post #5

For those against this: I'm curious to hear your take on how you'd stop/mitigate scalping.

Livestream more things and sell digital tickets. Doesn’t do anything directly, but acts as a substitute to shift demand away. Not much point in scalping tickets to a livestream unless the supply is limited, either by an artificial cap or technical constraints.

Re: Spotify will start reserving concert tickets for fans

#225

Honestly, this could turn out to be a really great thing. When artists become popular, they often complain that the people they are making their music for, their biggest fans, tend to be the people least able to afford the concert tickets. The artists are often totally willing to set aside a chunk of tickets at a much cheaper price, but they need to be able to guarantee that these tickets aren't just purchased by sca…

Actually the artists set aside tickets specifically for resale. At a company i worked at we did this on behalf of the artists and content-rightsholders directly to maximize their profit. Your favorite artist loves money and resale more than affordability

Re: Spotify will start reserving concert tickets for fans

#226

Auction. Auction is the answer. Or, when a tour is announced, start tickets at 10X the regular price and have it drop down to the regular price over the course of a couple of weeks in a simple time based mechanism. After that, if tickets are not sold out it continues to drop until sold or it hits a reserve price for Door tickets. Good for artists, fair from a market perspective and gets rid of scalpers

You are overlooking the secondary effect — what happens if you, a musician, a person who lives off having a positive public image, becomes known as the kind of musician who uses free market forces to effectively price fans out? Fans will not like it. It is not rational but nothing in music is. You win the pricing battle but lose the PR war. It's bad for your business and the entire business of concerts in the long ru…

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Re: Spotify will start reserving concert tickets for fans

#228

Auction. Auction is the answer. Or, when a tour is announced, start tickets at 10X the regular price and have it drop down to the regular price over the course of a couple of weeks in a simple time based mechanism. After that, if tickets are not sold out it continues to drop until sold or it hits a reserve price for Door tickets. Good for artists, fair from a market perspective and gets rid of scalpers

The live music experience would be terrible if only the richest fans can get in. Every crowd would be old and square.

Not really. The vast majority of live music isn't even able to sell tickets as nobody would pay a penny, let alone a fortune. Getting in isn't much of a problem.

Only the megastars that can command high-priced tickets would attract the old and square, which is okay because the megastars are old and square themselves by the time they've built that old and square audience. The hip and with it music fans have already moved on to seeing the next up-and-comers that play for free.

Re: Spotify will start reserving concert tickets for fans

#230

Auction. Auction is the answer. Or, when a tour is announced, start tickets at 10X the regular price and have it drop down to the regular price over the course of a couple of weeks in a simple time based mechanism. After that, if tickets are not sold out it continues to drop until sold or it hits a reserve price for Door tickets. Good for artists, fair from a market perspective and gets rid of scalpers

> Good for artists, fair from a market perspective

Bad for fans,

just because you can pick a solution that can extract the most amount of money from the thing, doesn't mean you're required to do so, (nor are you required to suggest it.)

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