Earlier quoted context omitted.
> Successfully building a company, and using that company's products, is actually the best job interview you can ask for if you can pay for that caliber of candidate. This tests for very different skills than being an exceptional programmer.
Yes, hence the term software engineer which has programming as just one part of the job.
What's the difference between a software developer and a software engineer?
The honest answer is that in most day-to-day contexts, the distinction is more about company culture and title preference than actual job duties. A "software developer" at one company might do more rigorous engineering work than a "software engineer" at another.