I work at a FAANG (not Amazon), and have heard this a lot, both internally and publicly. Except, never officially from anyone that mattered (leadership). It always starts with a rumor and/or someone (internal) creating a dashboard/metric, and blows up from there. I've even heard leaders proclaim that it's NOT what they're looking at, and that you better NOT be wasting those expensive tokens. Now, they might be; they'…
I recently left a FAANG. Shortly before I left (for unrelated reasons) the director of my org got scolded by the VP he reported to because token usage in his org was low. After that the ICs in my org were told to use ai for everything or there could be consequences for their careers.
I'm kidding, of course... but human stupidity is infinite, so...