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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

221–230 of 333 posts

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#221

OP, I love not just that you noticed this, but that you thought to post it here too. HN is the best.

Yes! It's genuinely fascinating, and it's the kind of thing I trust this community to talk about in a reasonable way which is not quite always the case (Mozilla, many politics topics). But this feels like, potentially, AI prompting or even more interestingly an intentional stylistic choice.

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#223

This isn't interesting. Does it imply there is a cultural difference that would make this style more lucrative in Japan than other places? Does it suggest compositionally the alignment of asymmetric shapes in a regular form is more satisfying than a regular arrangement of identical forms? Does it imply that given an array of nearly identical choices it's important to add some noise visually to distinguish? I'm a cyni…

The 192 other comments from interested people seem like pretty strong counter-evidence to your claim.

You've also listed a few questions that seem pretty interesting to me, from a curiosity perspective.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#224
post #211

https://en.wikipedia.org/wiki/Wabi-sabi

That would be the charitable reason, but I wonder if it could be more related to their laws on accurate representations in ads (Act against Unjustifiable Premiums and Misleading Representations [0]). [0] https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e...

That was my first thought, too. Never ever looked a burger from any of the well-known chains the way it looks on photos.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#225
post #211

https://en.wikipedia.org/wiki/Wabi-sabi

That would be the charitable reason, but I wonder if it could be more related to their laws on accurate representations in ads (Act against Unjustifiable Premiums and Misleading Representations [0]). [0] https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e...

That doesn't seem to bother burger king though: https://www.burgerking.co.jp/menu

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#226
post #175

I like how it makes the burgers look more "laid back", like some cool sunglasses-wearing skater/surfer dude leaning back, or a pin-up model whose pose invites you in. Standing up straight is for the man and that's not how I want my burgers to be. https://en.wikipedia.org/wiki/The_Man

I was thinking more of south park characters, maybe ike: https://southpark.fandom.com/wiki/Ike_Broflovski

That would be Canadian McDonalds.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#228

OP, I love not just that you noticed this, but that you thought to post it here too. HN is the best.

Yes! It's genuinely fascinating, and it's the kind of thing I trust this community to talk about in a reasonable way which is not quite always the case (Mozilla, many politics topics). But this feels like, potentially, AI prompting or even more interestingly an intentional stylistic choice.

> But this feels like, potentially, AI prompting

Are you joking?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#230
post #198

Earlier quoted context omitted.

Please don’t compare a beautiful practice with the symbol of ultra-capitalism. Probably it’s some sociopathic psychologist working for McDonalds that find out that askew buns makes them sell 0.2% more units per year, which is around half a gazillion dollars in increased revenue.

Why can't it be both?

Because it's not. From another comment: "Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers"

Urge to fix something, or tricking one to spend money for a novelty is quite literally the opposite of wabi-sabi.

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