Has this guy never worked on a B2B product before? Nobody is going to order a $10 million piece of infrastructure through your website's order form. And they are definitely going to want to negotiate something, even if it's just a warranty. And you'll do it because they're waving a $10 million check in your face.
The tone of this website is arrogant to the point of being almost hostile. The guy behind this seems to think that his name carries enough weight to dictate terms like this, among other things like requiring candidates to have already contributed to his product to even be considered for a job. I would be extremely surprised if anyone except him thinks he's that important.