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Walmart: ChatGPT checkout converted 3x worse than website

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Re: Walmart: ChatGPT checkout converted 3x worse than website

#221
post #92

How many people tried for the novalty with no intention of purchasing? It being a thousand times worse conversion wouldn't matter if they are additional sales???

Yeah this article is very lacking in detail. If they A-B tested it though (which seems like an extremely basic thing to try before making a decision like this) I think that would satisfy your objection.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#222
post #101

Earlier quoted context omitted.

Considering you can't have chat bots be honest even if you don't make them marketing tools I suspect I know which way companies are going to go

Honesty implies intent. People can use LLMs to amplify dishonest messages (see: marketing), but I don't think it's reasonable to claim that LLMs are lying to describe when they produce incorrect information against the will of both the creator and operator.

I read it a different way. There's less upside to an LLM being "honest", since they're already making false statements regardless of intent. They're already non-trustworthy. So there's less to lose by being marketing channels.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#223
ChatGPT recommended me some good hard drives for price per TB, and one particularly cheap one had direct checkout with Walmart, so I tried it, because why not? It let me get all the way to the payment step before it told me it was out of stock. Walmart's website told me it was out of stock when I decided to click on the link. This is probably part of why it doesn't convert.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#226

ChatGPT recommended me some good hard drives for price per TB, and one particularly cheap one had direct checkout with Walmart, so I tried it, because why not? It let me get all the way to the payment step before it told me it was out of stock. Walmart's website told me it was out of stock when I decided to click on the link. This is probably part of why it doesn't convert.

This is my experience also, when trying chatgpt to purchase.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#227

[dead]

I fear "discovery" will end up being a corporate euphemism for "shilling", worse than any search-engine manipulation since it has the potential to be so much subtler, pervasive, and parasocial.

The kind of microcosm parodied by The Truman Show is becoming plausible, at least digitally.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#228

Earlier quoted context omitted.

tbh this sounds revisionist... I don't recall anyone saying that any of those services "wouldn't work". Uber I suppose is one where people thought they might run into regulatory problems, and with some of those companies people were concerned about profitability. But none those companies have I ever heard that the product itself was not going to work or be useful. (Nor, indeed, that the product was tested at large sc…

Not revisionist at all. or Netflix, or Amazon, or Uber, or PayPal, etc… Netflix and Amazon both were competing against brick and morter that were everywhere. Blockbuster was in every town, usually in every major neighborhood. The thought was that on Friday night people wanted to get a movie they wanted, not just happen to have the movie that was shipped to them. And then with streaming it was "the content on Netflix…

Sorry that is revisionist. The idea of getting a movie mailed or streamed always sounded better than shitty blockbuster with limited selection and late fees.

The growth was fast for netflix/amazon/paypal/etc and people saw how it was an improvement from the get go.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#229

[dead]

This is a great summary of the current AI era.

Walmart's goal is to sell more things. Using AI did not help to achieve that goal. Is this a failure? No, we need to define a new metric based on what AI can do.

Same thing with software.

Are we shipping better software to happier customers? No? Better measure token usage, number of lines changed, and "developer velocity" instead.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#230
post #5

(Good) E-commerce has been ruthlessly optimised to get shoppers to products they'll actually buy and then remove all distractions from buying. A chat interface is just fundamentally incompatible with this. The agent makes it too easy to ask questions and comparison shop.

I just had a horrible thought. Maybe online stores will just take away the ability for customers to see the full inventory and force you to go through the chatbot. This will allow them to fully control the shopping experience even more. If you want running shoes, you have to go through their chatbot. Amazon might already have the monopoly power to do this. They would just need to swap out the search bar for a chat bo…

It's possible, but then wouldn't retailers who don't force their customers to crawl through an LLM maze eat their lunch? Natural economics at play would still happen I think
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