How many people tried for the novalty with no intention of purchasing? It being a thousand times worse conversion wouldn't matter if they are additional sales???
Walmart: ChatGPT checkout converted 3x worse than website
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Re: Walmart: ChatGPT checkout converted 3x worse than website
#222Earlier quoted context omitted.
Considering you can't have chat bots be honest even if you don't make them marketing tools I suspect I know which way companies are going to go
Honesty implies intent. People can use LLMs to amplify dishonest messages (see: marketing), but I don't think it's reasonable to claim that LLMs are lying to describe when they produce incorrect information against the will of both the creator and operator.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#223Re: Walmart: ChatGPT checkout converted 3x worse than website
#224Re: Walmart: ChatGPT checkout converted 3x worse than website
#225Re: Walmart: ChatGPT checkout converted 3x worse than website
#226ChatGPT recommended me some good hard drives for price per TB, and one particularly cheap one had direct checkout with Walmart, so I tried it, because why not? It let me get all the way to the payment step before it told me it was out of stock. Walmart's website told me it was out of stock when I decided to click on the link. This is probably part of why it doesn't convert.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#227[dead]
The kind of microcosm parodied by The Truman Show is becoming plausible, at least digitally.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#228Earlier quoted context omitted.
tbh this sounds revisionist... I don't recall anyone saying that any of those services "wouldn't work". Uber I suppose is one where people thought they might run into regulatory problems, and with some of those companies people were concerned about profitability. But none those companies have I ever heard that the product itself was not going to work or be useful. (Nor, indeed, that the product was tested at large sc…
Not revisionist at all. or Netflix, or Amazon, or Uber, or PayPal, etc… Netflix and Amazon both were competing against brick and morter that were everywhere. Blockbuster was in every town, usually in every major neighborhood. The thought was that on Friday night people wanted to get a movie they wanted, not just happen to have the movie that was shipped to them. And then with streaming it was "the content on Netflix…
The growth was fast for netflix/amazon/paypal/etc and people saw how it was an improvement from the get go.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#229[dead]
Walmart's goal is to sell more things. Using AI did not help to achieve that goal. Is this a failure? No, we need to define a new metric based on what AI can do.
Same thing with software.
Are we shipping better software to happier customers? No? Better measure token usage, number of lines changed, and "developer velocity" instead.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#230(Good) E-commerce has been ruthlessly optimised to get shoppers to products they'll actually buy and then remove all distractions from buying. A chat interface is just fundamentally incompatible with this. The agent makes it too easy to ask questions and comparison shop.
I just had a horrible thought. Maybe online stores will just take away the ability for customers to see the full inventory and force you to go through the chatbot. This will allow them to fully control the shopping experience even more. If you want running shoes, you have to go through their chatbot. Amazon might already have the monopoly power to do this. They would just need to swap out the search bar for a chat bo…