Earlier quoted context omitted.
Yeah the whole "ultra processed food" angle is meaningless. Just call it junk food. If the thing that is bad for us is the processing and preservatives then we can pursue that... but if you want to count things like potato chips then we need to be honest about what the label actually means. The UPF label adds a veneer of scientific precision that isn't actually present in any guidelines surrounding it.
The problem with potato chips is not potatoes and may not even be the fact that the potatoes are fried. It's that they are fried in toxic ultra processed industrial oil which makes up 50-60% of the calories (more than the actual potato).
The seed oil panic is even more ridiculous than the UPF panic.