Last night I encountered a 3 min+ ad on YT about the construction of the iPhone 17 Pro. A few seconds were devoted to the cooling system. I watched the whole thing. It was better than the video it interrupted. https://youtu.be/_-AS5DtDeqs?si=rTfubRDArVupqREt
Watching that video, the first thought I have is "So much engineering and I still need to buy a phone case with my new phone?" I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height. I would be really curious to hear the internal debate at Apple wrt design tradeoffs + durability. E.g. how much of the iPhone design is only…
My 14 pro flew from its mount while driving 80km on a motorbike in Vietnam and bounced about on the asphalt, when I eventually retrieved it, it had a few small scratches, and a crack at the back, which I “fixed” by just adding a case.
Honestly I was incredibly surprised, previous phones I owned would shatter to bits if the fell from the bedside table, this guy literally survived a highway toss. Props to the engineers.