Earlier quoted context omitted.
The funny thing is that we fought so hard against pop-ups throughout the 90's and 2000's only to re-implement pop-ups in javascript as soon as we could.
I have always wondered what the web would be like if we added the scripting language later and only solidified CSS and HTML for the first 15 years or so. I wonder if things would actually be better overall. I’m not going to argue that having a scripting language for the web was a mistake, it definitely isn’t on the whole, but I think having it come at a more mature point for the web might have helped stave off a lot…
Everything is perfectly static and linear, and instead of popups we get full-page ads, double-full-page ads sometimes, and ad inserts in the rest of the pages, with stealth marketing for the content left.
The fundamental issue is not technology IMHO. Scripting can make it worse, but it wouldn't have been great in the first place.