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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

221–230 of 1001 posts

Re: How to succeed in MrBeast production (Leaked PDF)

#221
post #78

This is actually a really good document for someone who is a junior or assistant. I've worked a variety of jobs and didn't get much documents on training like this, mostly compliance stuff. You could take a lot of it out and get good points on managing people and taking ownership for tasks. It seems redundant or basic, but a lot of these things aren't explicitly mentioned, usually informally only.

It is nice to see the red flags in writing ahead of time. After all "boys will be boys"

Re: How to succeed in MrBeast production (Leaked PDF)

#222
post #93

[flagged]

I honestly think these videos are horrible and chasing those engagement metrics is basically the opposite of creating art.

But one thing that did help me gain perspective is a comment that these are literally global products where English is a second language at best. They’re designed to really be the least common denominator.

Re: How to succeed in MrBeast production (Leaked PDF)

#223
post #10

> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…

Is it shallow entertainment? Sure. But sometimes you want to eat a soggy kebap and not a Michelin-star gourmet meal, and that's fine too (and I can't stand people who malign what other people enjoy because it's "not pure enough").

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Re: How to succeed in MrBeast production (Leaked PDF)

#224
post #98
post #54

Earlier quoted context omitted.

The guy has earned a net worth of maybe $700 million starting with YouTube. Saying it's all a bunch of contrived bullshit hides the fact the he is obviously brilliantly talented and dedicated at making a business from YouTube. If you or others blow off a document he wrote or an interview he gives because most of his videos are "just" gaming an algorithm then you must not be a very curious person. I don't like coffee…

I like your perspective but I don’t think liking coffee is the right comparison. It’s closer to reading a manual for a successful casino, where a lot of it is about manipulation rather than creating value. Obviously Mr. Beast isn’t as far out ethically as casinos, but IMO more in that direction than coffee tea preferences.

> Obviously Mr. Beast isn’t as far out ethically as casinos

That’s not obvious

Re: How to succeed in MrBeast production (Leaked PDF)

#225
post #84

I see a lot of hating on mr beast for being so mechanical in driving views but blame the game, not the player

Doesn't excuse knowingly encouraging kids to gamble and covering for SA, or selling unhealthy chocolate bars to kids under the guise of health food.

Re: How to succeed in MrBeast production (Leaked PDF)

#226

One distressing trend I've noticed becoming ubiquitous on HN is that any writing that is confronting to a consensus worldview becomes flooded with highly upvoted comments that are, in essence, excuses for why it's not necessary in this instance to re-examine your priors. He's making low value content/the culture of the company is horrible/he's a fraud/it's more luck than skill. The actual critiques are personalized t…

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Re: How to succeed in MrBeast production (Leaked PDF)

#227

Obligatory dogpack404 link [1] [1] https://www.youtube.com/@DogPack404

who is dogpack404, and why is posting their links obligatory?

Dogpack404 is a former mrbeast employee currently exposing mrbeast for varying misconduct, such as faking his videos, running illegal lotteries through his videos, doing a crypto pump n dump, making fraudulent claims about his merch, inhumane treatment of contestants and harbouring multiple sex offenders at his company. The list goes on and Dogpack404 is not the only one currently exposing things like this, but is maybe the most prominent.

Re: How to succeed in MrBeast production (Leaked PDF)

#228

Earlier quoted context omitted.

I'd love to see that document and I'm sure there's a lot to learn from it and a lot of knowledge to use for the good of humanity. The fact that a shady business used some tactics to advance its cause doesn't automatically condemns the means.

Most shady businesses can be boiled down to, “we exploit people for personal gain”. Which is always bad.

Apple: exploits factory workers to fulfill the customer’s desire for status symbols.

McDonalds: exploits hunger by conditioning you to desire convenient, unhealthy, and ultimately unsatisfying food.

TikTok: exploits your dopamine to condition you to watch content, keeping you entertained with new quick doses constantly.

You can pick almost any major company and find some way they exploit someone else.

Re: How to succeed in MrBeast production (Leaked PDF)

#229
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

i don't know of many, but I've got kids in a similar range and I endorse Kurzgesagt. CGP Grey hits nice sometimes too (they loved the flags, hexagons, and dragon videos)

Re: How to succeed in MrBeast production (Leaked PDF)

#230
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

> But, what's the alternative?

Ban YouTube. Have only 1 movie/TV night.

Mandate books as primary entertainment.

Stock the home library with classic tales of heroism and adventure. Own an encyclopedia set.

Reject the brainshinker system and look to works of more enduring worth.

Videos should be thoughtful. If that's not possible in the family dynamic, shut it down.

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