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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#221
post #207
post #95

I used to play piano and guitar. This ad is soul-crushing.

Why is it soul crushing? It looks to me like people are projecting their fears and insecurities onto this single ad. Sure, strategically Apple possibly should've caught on before releasing, but people are still being overly sensitive. Should everyone be throwing tantrums about Devin as it's presenting itself to replace developers? It is what it is, things change.

If you want to know why someone feels a certain way, you will set yourself up for failure by first explaining to them why they shouldn't feel that way (doubly so if you imply they're "throwing a tantrum" or "being overly sensitive"). You've telegraphed your unwillingness to hear them out, so why should they give you any of their time?

Frankly, I have to wonder if you actually want to know or whether the question was a feint so you could express a very personal criticism less directly. If you weren't comfortable saying it to them directly - maybe that's a sign you still have swipes to edit out.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#223
post #219

They missed the opportunity of, instead of destroying everything, "compressing" it all in an iPad to show "all the things that you can fit inside that tiny device" or something like that. The destruction seemed pointless.

What? They are quite literally compressing those things in the video. And if you apply compressive force to a bunch of objects using a massive press, the objects would obviously get destroyed.

I take tecleandor's comment to mean "metaphorically" compressing rather than actually doing it.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#224

It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?

Yeah, apparently its hard to just move on with your life after watching something you dont like. This making front page on HN is wild. The echo chamber is sealed tight.

I have a hard time taking seriously the opinion of someone named "blow job" in italian.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#226
Yeah the add shows off iPad as something more than it probably is. I don't like the destruction part but meh... to me the ad speaks nothing special or wow except the exploding paint buckets, which was fun. But there is nothing to apologize for. Its an ad, they are not coming into your home and breaking your piano and guitars, chill. Don't like it? Don't buy it.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#229
post #51

9to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.

Did LG get backlash from the Japanese community? It might be interesting to compare why and why not.

LG was never big in Japan while most Japanese people use an iPhone
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