Earlier quoted context omitted.
I'm fairly certain that pr companies figured reddit out about 5 years ago. It's still pretty good for niche products and hobbies, but as a recommendation machine, is pretty garbage.
Have any subreddit mods been exposed as paid corporate shills? I'm a bit surprised that I haven't noticed signs of that for subreddits with an obvious commercial angle. Maybe moderating is such a thankless slog that brands can't pay people to do it ;)
Sometimes there will also be discussion posts "hey anyone know a good x for z?" written by a shill account where other shill accounts come in with product recommendations, supported by upvotes from other bots over any other evidence.
Kind of an interesting thread on the subject in the marketing subreddit: https://old.reddit.com/r/marketing/comments/vf5wmv/do_brands...
Basically people are saying yes, marketing on reddit is very effective, especially if you aren't obvious and using /u/mybrandname but /u/randomuser123.
This user is talking about starting a B2B company for this sort of subtle organic reddit posting, after having apparently a lot of success and thinking they can handle more clients than they currently do:
https://old.reddit.com/r/marketing/comments/1c05w7c/thoughts...