"Companies could easily avoid any cookie banner. Just don’t track." It seems like a point dear to the author's heart, given the way he highlights this and puts it in bold at the top of the article. But while it sounds good on the surface, it doesn't take much digging to show it's silly. If you store any kind of data about a visitor to make their life more convenient, is that tracking? Shopping carts? Notification pre…
Not really - basic functionality like you describe does not require consent, AND any cookie specifying non-consent is in itself anonymous.