Earlier quoted context omitted.
> some kind of signal Low sales is a signal. Also, they can hire a UX researcher.
I realize I wasn't clear about that - these notebooks are well-liked and have tons of positive reviews. There is no low sales signal, because people who don't care about the labels still buy the notebooks. It's that they're missing more sales from the people who don't buy them because of the ugly labels on the front. That would be the same with TVs, the only way a TV maker would really know is if they sold a "bedroom…
I also expect the demographic they are selling to are impulse buyer notebook neophytes. The lettered purpose on the front triggers those buyers. They buy the product and put it to one side, never to use it. Repeat buyers that care about the notebook design probably turn to specialist brands they multi-buy online.