Earlier quoted context omitted.
"Just have a single "name field" and maybe preferred name, which is not the same." This is the way to go. "The family/given name format doesn't make much sense here." It doesn't make much sense in many places all over the world. In Germany technically speaking our given names are a set and we can have many of them. While it is practically necessary to write them out in a certain order in our documents, from a legal s…
In Hungary it's also last name first, both officially and informally - not sure if it's some Asian influence or something else...
I believe that it's mostly the English speaking world that is strict with having "first name" first and "last name" last.
It's not an Asian cultural feature to have family name first, but it's an English speaking thing to have it last.
OP isn't trying to use his software in Asia specifically. He's just adapting to non US market.