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Peloton – A call for action [pdf]

blackwellscap.com

221–230 of 280 posts

Re: Peloton – A call for action [pdf]

#221
post #4

While a brutal dressing down of the company, I have to admit that this is one of the most nicely made decks I’ve ever seen. What is the reasoning behind them sharing this publicly, I wonder?

Are we calling slideshows "decks" now?

And here I was thinking my boss wanted to battle me in Magick.

Re: Peloton – A call for action [pdf]

#222
post #191

The fact is. Not every company can be a $12B company. Peloton might be a super successful $1B company, who slowly tries to creep into new areas for growth. And it sounds like Blackwell understand this, and instead of pushing for Peloton to focus internally on its product and get rid of the extra fat, they want a fast sale to a not-really-smart company. So they can at least get some ROI People talk about monthly fees…

> Hiring way too many engineers, FAANG level org size Ahem... that's now FAAAN (facebook, apple, alphabet, amazon, netflix) I'm sorry, I hated to write this, and for what it's worth I didn't know what you meant by FAANG... had to look it up only to find the term has fallen from use.

Don't you mean MAAAN?

Re: Peloton – A call for action [pdf]

#223

A lot of Peloton in the news lately. Is there anyone that owns a Peloton machine that can comment on what they like and dislike about Peloton? Have you guys noticed a decline in the product, software, classes?

Bike+ owner.

> like and dislike about Peloton

Likes: - It's soooooo easy to just get on it and ride. One of the core tenets of habit-building is to make a habit easy to do. I can't imagine an easier way to exercise than sitting on a bike that's a few feet from my bed. - The classes are all high quality. The instructors are charismatic and varied. There are a lot of them and they all have their own personal style. You can find the 2-3 that work for you or hop around. I only actively dislike 1 or 2, but I get why others could like them. - The classes extend beyond the bike. I like taking their stretching classes and my wife takes a strength class nearly every day. - The powerzone classes are great and a perfect example of something that can't easily be reproduced by competition that doesn't fully integrate hardware, software, and content. - People complain about the subscription cost, but $40 a month is less than the ~$100 a month we were spending on 2 memberships to the only gym in a 15-minute driving radius to my house.

Dislikes:

- Delivery was a NIGHTMARE. Just absolutely terrible. It'd take me 30 minutes to type all the pain we went through for delivery. - Literally nothing else.

> Have you guys noticed a decline in the product, software, classes?

Nope, not at all. In fact, they recently added some boxing stuff which is a new class type for them.

Re: Peloton – A call for action [pdf]

#224

"POOR DECISION MAKING: UNNECESSARY & EXPENSIVE OFFICE SPACE IN NYC" This whole report is absolutely scathing, but this particularly stood out to me. I've actually been in a similar situation where a CEO decided he was going to rent extremely expensive office space, in one of the most over the top pricey areas of Los Angeles, simply because it was close to his residence. This snowballed into other various stupid finan…

> I've actually been in a similar situation where a CEO decided he was going to rent extremely expensive office space, in one of the most over the top pricey areas of Los Angeles, simply because it was close to his residence.

I've seen a CEO move an entire company's headquarters because he personally moved to a mansion on the beach, so now everyone needs to commute from the city across a single bridge onto a touristy beach peninsula every day just so CEO-man can walk to the office.

Re: Peloton – A call for action [pdf]

#225

So many words trying to obfuscate the simple fact that “We are a treadmill maker trying to masquerade as a tech company.”

A treadmill maker trying to get users to pay monthly subscription to use it...

You don't need any of their hardware. A large portion of the courses are exercises that need nothing but a floor. The quality of the classes is very good. Its a SaaS media company with an optional hardware upsell.

Re: Peloton – A call for action [pdf]

#226
post #208

Earlier quoted context omitted.

Why would Blackwell buy into a $12B company in order to make it a $1B company? It might make peleton live longer but it would lose a lot of money for their LPs

Why did any shareholder buy into the hype? When Peloton decided building their own personal factory in Ohio was a great use of money, their shareholders and fans cheered about how great idea it was. We're getting healthy and helping unemployment in the rust belt! Same for having a full time Peloton employee drive the bike to your home Those decisions made absolutely no sense financially, and were immediately shut dow…

The factory part aside, white glove delivery is not unheard of in premium offerings of various items. It makes perfect sense to have white glove treatment for the delivery of Peloton devices, and you can almost always guarantee the customer interaction is better when your employees are in-house instead of contracted.

Re: Peloton – A call for action [pdf]

#227
post #191

The fact is. Not every company can be a $12B company. Peloton might be a super successful $1B company, who slowly tries to creep into new areas for growth. And it sounds like Blackwell understand this, and instead of pushing for Peloton to focus internally on its product and get rid of the extra fat, they want a fast sale to a not-really-smart company. So they can at least get some ROI People talk about monthly fees…

Their apparel brand is a joke. It’s run by Foley’s wife. Unless I messed something, what experience or qualification does she have in apparel? Never mind the fact that I’ve maybe seen only 3 people in the real world wearing anything that is Peloton branded (no, the free Century t-shirt doesn’t count). Personally, I find their apparel to be a little loud and obnoxious, but that’s just me. As a consumer, I don’t see wh…

The HN crowd is always quick to point out that Peloton has no moat - its just a screen on a bike. Creating a lifestyle brand (ala in person fitness brands like Soulcycle or Barrys) is a way to address that moat, and apparel is a core part of that.

Whether or not they were successful is an execution issue.

Re: Peloton – A call for action [pdf]

#228

"POOR DECISION MAKING: UNNECESSARY & EXPENSIVE OFFICE SPACE IN NYC" This whole report is absolutely scathing, but this particularly stood out to me. I've actually been in a similar situation where a CEO decided he was going to rent extremely expensive office space, in one of the most over the top pricey areas of Los Angeles, simply because it was close to his residence. This snowballed into other various stupid finan…

I think the idea is to have the office space near the physical studio. It's not completely irrational.

Re: Peloton – A call for action [pdf]

#229

Earlier quoted context omitted.

> Hiring way too many engineers, FAANG level org size Ahem... that's now FAAAN (facebook, apple, alphabet, amazon, netflix) I'm sorry, I hated to write this, and for what it's worth I didn't know what you meant by FAANG... had to look it up only to find the term has fallen from use.

Don't you mean MAAAN?

or MAANA

Re: Peloton – A call for action [pdf]

#230

Earlier quoted context omitted.

Sorry, I've got lots to do today. Have a great day

Yes because you’re the only person on the internet who knows economics FYI: I have an MBA that I never used…

Thus you show your hand. Your intentions are purely hostile, insincere, argumentative and spiteful. You've got exactly zero genuine interest. You are simply trolling. I've seen enough attacks in defense of ignorance to know not to play. This is my final reply. Further baiting will be ignored
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