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What happened to Mint?

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Re: What happened to Mint?

#221
post #147

Earlier quoted context omitted.

Ridiculous, your company will be nothing different in ten years if it even exists. Best of luck though, prove me wrong :)

Is this one of those things where if they fail you can point to this post as validation for your genius, but if they succeed you get to claim credit for motivating them?

Win win baby.

Re: What happened to Mint?

#222
post #212

Earlier quoted context omitted.

This space is really difficult to crack for a few non-obvious reasons. The first is that the total TAM is less than you think; for most people, tracking their spending to manage budgets just doesn’t appeal to them. For many consumers, just seeing all of their finances is incredibly depressing. I suspect the 13mm Mint users are a large portion of the addressable market for this kind of product. So without a strong mon…

I'm sorry, what is TAM?

Total Addressable Market

Re: What happened to Mint?

#223

Earlier quoted context omitted.

Transaction tagging is also super bad.

I used to use it pretty regularly, but I'd spend so much time categorizing transactions, one pulldown menu at a time. I got sick of it and haven't logged in in a long time.

Same here. Tracking where my money was going was the only reason I signed up for it - having to put all that time and energy into making it actually do that killed its entire value proposition for me.

Re: What happened to Mint?

#224
post #212

Earlier quoted context omitted.

This space is really difficult to crack for a few non-obvious reasons. The first is that the total TAM is less than you think; for most people, tracking their spending to manage budgets just doesn’t appeal to them. For many consumers, just seeing all of their finances is incredibly depressing. I suspect the 13mm Mint users are a large portion of the addressable market for this kind of product. So without a strong mon…

I'm sorry, what is TAM?

Total addressable market

Re: What happened to Mint?

#225
post #197

Earlier quoted context omitted.

> I think you could run a reasonable lifestyle business here if you don’t take VC, but I’m skeptical this can ever be truly mass-market. You Need a Budget (YNAB) is proof of this. I don't believe they've taken any VC funding and are a pretty successful lifestyle business in the Budgeting/Finance space.

The question is what happens to these lifestyle businesses when a VC backed company comes along with a $100MM raise in the space and a free product. Do they survive? Does the team lose their livelihood?

VC money does not fix TAM, be it 100M or 1B. What is does; allows startup to pivot and find other areas of growth (hopefully really fast), which is not easy or guaranteed to work either. Recent examples like WeWork, Zume and many more... I must also add, sometimes not everything that one sees fits in the definition of TAM... by true definition of TAM, AirBnB and UBER would have been a lifestyle business when they were first started....

Re: What happened to Mint?

#226
post #78

I've never understood what motivated financial institutions to grant Mint access to account transactions and balances? Did pre-acquisition Mint somehow reach a tipping point in active users where financial institutions decided their customers would choose other banks if theirs wasn't accessible through Mint? Are there other competing tools that have similar reach connecting to financial institution accounts?

The financial institutions never gave mint access. What happened is that mint takes a users username and password then logs in as that user and downloads (or scrapes) the transactions. Nowadays it’s a bit more integrated with the banks, with oauth support etc. but initially they were basically just scraping. And yes, this is a massive security hole and likely against the banks TOS (deliberately giving your credential…

A bunch of people in this thread complain how integration has gotten way worse over the years. I'm pretty confident this is banks "fighting back" with 2-fa and other additional security measures--many seem to have the goal of locking out these kinds of services. A very few seem to be embracing it (they have a token system that have revokable read-only access).

Personally, I'm looking to move banks/credit cards towards services with better integration at the expense of other things like better returns.

Re: What happened to Mint?

#227
post #216

One of my longest standing mint mysteries is how I alone was A/B tested into them trying to bum pizza off me: https://pbs.twimg.com/media/CSg_ZxLU8AAF96d?format=png&name=... I haven't been able to find any other confirmation that this was a thing outside the one time I saw it.

That sounds like a April Fool's joke. Or maybe they saw you are a billionaire pizza entrepreneur?

Re: What happened to Mint?

#228
post #212

Earlier quoted context omitted.

This space is really difficult to crack for a few non-obvious reasons. The first is that the total TAM is less than you think; for most people, tracking their spending to manage budgets just doesn’t appeal to them. For many consumers, just seeing all of their finances is incredibly depressing. I suspect the 13mm Mint users are a large portion of the addressable market for this kind of product. So without a strong mon…

I'm sorry, what is TAM?

Total Addressable Market - how many people might use your thing.

Re: What happened to Mint?

#229
post #9

The Flash requirement in 2020 kills me. Account synch gets stuck and never finishes. Correctly categorizing transactions usually involves pulling up my bank website to see how the charge was really originally described. Mint pulls some info on this but it's often truncated, so you can try to set up rules but there are often collisions because of that bad incoming data. Somehow in an era where personal data on spendin…

This! The account synchronization regularly breaks and will tell me that my "Credentials are Out of Date" at which point I then go, and sign in again only to be dumped at the loading page of my financial institution with nothing happening. An hour later Mint will be fine. I don't understand how they can regularly such a large integration broken.

Re: What happened to Mint?

#230
post #212

Earlier quoted context omitted.

This space is really difficult to crack for a few non-obvious reasons. The first is that the total TAM is less than you think; for most people, tracking their spending to manage budgets just doesn’t appeal to them. For many consumers, just seeing all of their finances is incredibly depressing. I suspect the 13mm Mint users are a large portion of the addressable market for this kind of product. So without a strong mon…

I'm sorry, what is TAM?

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