Earlier quoted context omitted.
In California, proper vegetables are very attainable.
When I've visited, I've noticed that the fruit in particular look gorgeous in the shops, but taste like damp tissue paper. Weird
Thank the market: the food companies have prioritized durability, yield, and appearance over taste.
https://www.npr.org/2011/07/09/137623954/the-troubled-histor...
> On top of that, the tomatoes you see in those supermarkets have been bred for high yields and durability, not flavor. "As a farmer once said — an honest farmer — 'I don't get paid a cent for flavor,'" Estabrook says.