Earlier quoted context omitted.
It's the same reason, I sometimes still like to watch classic television; rather than choosing specific programmes to watch, I want them curated for me. And while television channels offer a mediocre experience on average, watching something I wouldn't have picked myself is a way to expand my horizons. In the same vein, Blue Apron and Hello Fresh, I'd imagine, are there to expand your horizons in terms of culinary op…
That's interesting because, by the nature of needing to appeal to everyone, I find Hello Fresh recipes to be very safe and often quite bland tasting. If you already know how to cook it's easy to make them tasty according to your preferences but if you don't I suspect people just churn out middling-tasting food.
But as someone who is reasonable acceptable at cooking, I do like the idea of something where I can get outside my comfort zone.