"For some reason, GE decided not to install a physical reset button" Well, there might be some good reasons not to have a reset button. Without knowing GE's reasons let's brainstorm: - My first thought is that many light bulbs are not easily accessible. They could be high up, or in a casing that requires a tool to open. So being able to reset them remotely is a practical benefit. - If you google "accidents whilst cha…
Light bulbs that get installed ARE accessible -- accessible enough to be installed and changed, at the very least, and that's all that's needed.
Remove the bulb, put it in a lamp, turn the lamp on, and push the button that should have been installed for a firmware update.
The "power on, wait, power off, wait," repeated 12 times or whatever should be a LAST RESORT only, imo.