Earlier quoted context omitted.
Wouldn't it be simpler, more ethical, and send a stronger message to simply not play the game?
Why would this be more ethical? If I own a network connected device, I am perfectly within ethical grounds to case-by-case block any kind of web request it might make. Whatever web requests happen on my device has absolutely no connection to someone who decided of their own accord to make a game or a music channel or whatever freely available to download / stream / etc. They may prefer that those web requests succeed…
If I was doing business with one of my friends, I'd strive to use their services in ways we agreed were fair, not just ways I thought were fair and they disagreed. My friends are reasonable and honest people, so if we disagreed I could be wrong as easily as they could.
Of course, the ad industry isn't much of an ethical beacon and an industry isn't capable of being anyone's friend, so I run an ad blocker. But the angle other people are coming from is pretty easy to understand.