Earlier quoted context omitted.
How do they win if they end up making less money? What you are paying for is journalists doing research every month to produce those articles so you could access them on demand. If you want that on demand access you need to pay them for the work they do every month not the work they do one off.
They win because they make more money. One of the challenges is that if you look at this as a single consumer / single producer model it is very hard to see the economics. That is why internet advertising is also hard to see sometimes. Nearly everyone I know tells me "How do they make any money on internet ads? I never click on them." And for lots of people that is true, but for another population it is not true. And…
You have no data to back any of your hand wavy assertions. You are not smarter than the people that decide the business model for these publications. People are not willing to pay 10 or 20 cents to read articles that they clicked on a whim. We already know this from the app economy.