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Go's New Brand

blog.golang.org

221–230 of 301 posts

Re: Go's New Brand

#223
post #95

The "Go logo" has always been something like "-=GO"[1]. There's not much changing here, unless the announcement signals that they're going to start de-emphasizing the acquired-taste gopher. [1] See the black/white image halfway down the page-- https://blog.golang.org/gopher

Spot on. It seems to me that everybody missed the point. The gopher won't go away (it appears in the official guide) but this new brand is just a modern evolution of the official logo which was eclipsed by the gopher.

Re: Go's New Brand

#224
The gopher was never the logo. From the brand book: > "The gopher is not a logo"

The gopher stays on as go's mascot. The brand book even has a page on how to draw it!

Re: Go's New Brand

#225
There's only one purpose of good brand identity and that's to be remembered. I don't see how this is more memorable than the beloved Gopher.

Edit: Gopher is still the official mascot, though. So that's good.

Re: Go's New Brand

#226
Perhaps this new brand was just a psychological experiment to see how easy it is to bait Hacker News into a 200+ comment thread on bikeshedding?

Re: Go's New Brand

#227
post #34

This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…

The logo is awful. - it ham-fistedly plays on the name Go (look, the logo is "going"...) - it is not opinionated (it conforms seamlessly to contemporary corporate logo design, it looks like stock art) - it does not repay sustained attention Go is a brutalist language. Clean lines, no frills, lots of power, close enough to the metal. I want monotype, exposed beams and concrete, RTFM, no ugly movement lines. I would ac…

The logo also appears to have lifted several elements from the podcast Jordan, Jesse, Go [1]. The font is almost identical. It has the white text on almost the exact same shade of blue. It has the three lines trailing part of the logo.

EDIT: Here [2] are the two logos side by side. The number of similarities would make this one hell of a coincidence.

[1] - http://www.maximumfun.org/shows/jordan-jesse-go

[2] - https://i.imgur.com/0KkdFR1.png

Re: Go's New Brand

#228
Wow. This is bad. It looks like a tire or automotive company logo for some reason. It seems like someone with no real design intuition was in charge of picking the final logo.

Why not make several ones and ask the community for their favorite one?

Re: Go's New Brand

#229
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

I agree with you and it looks like suc a person was in charge of choosing the new logo, so it’s still bad...

Re: Go's New Brand

#230
post #31

Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?

Most people who got into Laravel did it because it was pretty.
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