Full disclosure I work for Amazon (on the web services side). The author of this article clearly doesn't know much about selling on Amazon, because what he is asking for is possible. It's called the Amazon Brand Registry. You can contact the infringment team using the details here and initiate the process of getting your brand / ASIN locked so that other people can't sell it without your permission: https://www.amazo…
So, I completely agree with the headline of this article. The whole listing process was catered to listing existing products, and the policies did not make sense for sellers who completely control their product.