Earlier quoted context omitted.
No argument here but what do you mean by 'admin'?
"Etsy’s general and administrative expenses amounted to 24 percent of total revenue. (EBay and MercadoLibre.com, the Latin American online marketplace, each spend about 10 percent of revenue on such expenses.) " I should have said G&A (general and administrative expenses). Essentially the cost of your workforce, the offices, benefits, etc. Etsy's is huge compared to any reasonable comp, and nowhere has anyone explain…
So you are talking about executive management, finance, and other overhead staff not developers or product development.
I asked because you mentioned developer salaries earlier in the thread.
24% does seem awfully high.