Earlier quoted context omitted.
Coaster brakes are somewhat common on city cruisers, but it is a little odd that they've chosen to go with the combination of the two. I reset my pedals when I'm coasting as well, and it's probably fair to say that we're not the target market. My guess is that it'll be popular among (shorter-distance) city commuters and college students who would've bought a Huffy or something equally shoddy instead.
I've seen the combination of a coaster brake and a front brake on some kids' bikes. I believe the thinking is that a coaster brake is friendly to novices, those with weak hands, and those who knock their front brake out of adjustment and don't know how to fix it. While a front brake gives riders who can actually get above 12 mph some actual stopping power for safety.
What's unusual is having a disc brake as the second brake, but I like those much more than rim brakes.