was getting this since almost a month..
Ads in Gmail displayed as normal emails?
211–220 of 275 posts
Re: Ads in Gmail displayed as normal emails?
#212Earlier quoted context omitted.
I looked at Fastmail recently, but then I saw the Opera logo and hesitated. I want to know what would happen to them if Opera cannot maintain profitability. I'd like to know my mail provider is going to stick around a while.
Fastmail has been around since 1999, I think it's going to be okay.
But here's the issue: Fastmail themselves may have been able to keep running indefinitely, but they're not Fastmail anymore. They're Fastmail from Opera. If Opera shuts down, what's the guarantee that they will let their purchases keep running?
Basically, since they sold themselves to Opera, they're at Opera's mercy to keep running. If Opera shuttered their doors or if Opera felt like pulling a Google Reader, there goes my mail provider. I'm iffy on the future of Opera as a company, which means I'm iffy on the future of everything they own regardless of that product's history.
Re: Ads in Gmail displayed as normal emails?
#213Earlier quoted context omitted.
I'd say it's exactly the reverse. The people who are most bothered by ads are the people to whom the ads provide the lowest value, and are thus the least likely to click them. For example, me.
I tend to agree with this. I rarely, if ever, click on ads because they seem interesting. I mostly see an ad and say "oh that is interesting, I was searching for cars before and now I'm being advertised cars on a music site, how completely useless". The truth is I think Google's adsense business has never had any real true value to customers (except for perhaps their 'first page at the top' paid ads, I use them a lot…
disclaimer: i worked at Google
Actually, Google display network, that is the other side of Adsense brings immense value to advertisers. I don't know exact statistics, however I estimate that the number of advertisers using display network for the immdediate or nearly-immediate conversion is in double digits.
For most of them it is mathematically proven through conversion attribution and simple calculations that advertising on display network is profitable for their business.
Re: Ads in Gmail displayed as normal emails?
#214Earlier quoted context omitted.
Actually, they were doing fine but they weren't able to grow.
Not to be rude, but "doing fine but they weren't able to grow" sounds like PR bizspeak for "unable to sustain themselves". It isn't like Opera is a company that can really grow Fastmail when they haven't even done that with their browser. I don't see how you could particularly trust Fastmail to be around for an extended period when they were recently sold to company few would consider stable and healthy. Then again,…
It's the same reason I don't switch apartments even though one might be better for the money: it's a hassle.
Re: Ads in Gmail displayed as normal emails?
#215Earlier quoted context omitted.
> Weigh the amount you spend on the ads against the amount of profit you get from the revenue resulting from that advertising. I'm kind of assuming that every company doing advertising is continually making that calculation, and deciding that it does come out in their favour. Otherwise we wouldn't see nearly so much advertising.
I tend to assume the reason why we see so much advertising is because they _don't_ make that calculation.
That would be true for the old media. OTOH, online advertising is extremely data-oriented, especially in the US. Most business decisions are based on data. Businesses may be using wrong models or assumptions about the correlation or causation between advertising and revenue, but there is a very strong effort to analyze data for revenue growth.
Re: Ads in Gmail displayed as normal emails?
#216Earlier quoted context omitted.
I still have to keep all of my inboxes at zero. Every inbox must still be checked in case there is something mis-directed. I go out of my way to unsubscribe from most promotions, so no, even in the promotions box this is not welcome for me.
You can disable all the tabs and return to your normal inbox.
That, unfortunately, doesn't seem to work on the Android client (did that for the webapp). I'd give the app a bad rating for becoming more and more crappy, but I have no G+ account, cannot have a G+ account and therefor are unable to participate..
Re: Ads in Gmail displayed as normal emails?
#217Okay. So this style of advertising is known as "native/integrated advertising". As someone who runs a startup doing the same, I have few things:
1. Google has been doing this for years. It was known as "adwords". It's multi-billion dollars tool that gave birth to SEM.
2. It is limited to promotions tab. Promotions tab is where users go to check their promotional emails. I doubt Gmail will move them to real inbox. In fact, they will be foolish to do so. It's pretty smart move.
3. It is clearly marked as an ad with yellow background. So user is clearly informed about advertisement.
It's understandable that users are freaking out a little. But c'mon gmail has been doing ads in their inbox for a while. Email is extremely personal medium and they will be foolish to move ads from promotions tab to inbox tab. Google has lot of smart folks on their teams so we can trust them for the same.
Re: Ads in Gmail displayed as normal emails?
#218Earlier quoted context omitted.
I think this is always a confusion point. Prior to the internet "user" and "customer" were pretty much synonymous. Now they can be entirely different. Users get confused when they miss this critical distinction.
No, everything is not new on the internet. Historically, this has always been the Media business model (newspaper, radio, TV, magazines, etc). Editors have balanced users and customers for a 100+ years.
Yes I agree. Good point.
Re: Ads in Gmail displayed as normal emails?
#219Earlier quoted context omitted.
The promotions tab is NOT where you go to actively look for deals. You do that on Groupon. The promotion tab is where you get promotional emails from services that you have OPTED IN to receive emails from. So is it far game if the Viagra emails only appear in the promotion's tab? Google is sending spam (unsolicited emails). That is all there is s to say about it.
> The promotions tab is NOT where you go to actively look for deals. You do that on Groupon. Is that a joke?
The detractors are just here to bash unashamed.
This really makes a lot of sense. You have pretty overt ads displayed, and deletable, within a tab devoted to ads. It's pretty much the best scenario imaginable for an ad supported service.
Re: Ads in Gmail displayed as normal emails?
#220Yes, I saw this, but seems to be limited to the Promotions filtered tab which, well, an advert next to an advert. I'm kind of okay with that. But it does make you wonder if this is the start of a slippery slope.
Some would argue it's the second step on a slippery slope (yay for mixed metaphors!) - the first step being ads in an email client. At least the rate of descent is so far moderately glacial.
Ads in an email client that is explicitly supported by ads? The horror.