I've often wondered if colorectal cancer is really on the rise in young people, or are we testing more younger people, which makes it seem like it's on the rise? Hopefully my question makes sense...
That's covered in the article. Deaths are also rising, which suggests it's not just more testing.
While certainly deaths are a more reliable indicator than diagnoses, you always expect to see an increase in “deaths from X” when you more aggressively screen for X. The intervention of cancer treatment comes with serious risks, and screening sometimes finds cancers that would otherwise never be a problem.
We’re talking about very subtle differences in population-level trends, so these kinds of errors matter.