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We're testing new ad formats in Search and expanding our Direct Offers pilot

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Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#211
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

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Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#212

Earlier quoted context omitted.

I love the idea of targeting advertising. But the current implementations I hate. The ASR voice recorder app gets this right. It lets me use the full featured version for three days, after which I need to watch a few ads to get another three days. I choose when to watch the ads, and if I'm late there is nothing worse than a small nag at the bottom of the app. I actually now start every day with the ads, while I cook…

The problem with the idealism of targeted advertising is that it assumes that there is always an ad that fits your desires. In reality, some people have very niche interests and preferences, and not every business advertises through the same channels or with the same budget. Ads will pretty much always cater to the lowest common denominator even if you account for the individual.

Search ads do seem like the one ad type that kind of flips that though. Where it's not based on some general set of interests, but literally the thing you're searching for at that moment.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#213

Earlier quoted context omitted.

This is far from widespread at the moment, so it'll be possible to at least use the current cutting-edge models locally in the future.

Far from widespread? SEO has seeped to all crevices of the internet for the last 20 years .

By this measure, any information you can get whatsoever is biased and there is no reason to trust anything at all.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#214
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

I typically block ads as well, but more recently I changed some setting in the default Android newsfeed thing and some ads started to show through amongst the news items. The ads there are usually fairly innocuous (i.e. not disruptive, not flashing auto play vids etc, they just look like another news item and you can just scroll past them like other news articles you're not interested in), but I have actually found t…

> I am wearing a T-shirt right now in fact that was advertised to me a week or two ago as "on sale" for £8 (eight) and which I clicked through and purchased.

This means the ad was effective. But was it useful to you? Did it save you from having to look for it yourself?

If you were not thinking something like "I need a certain T-shirt" before this came up, it's likely the ad created a desire in your mind which you didn't have. You got manipulated successfully by the advertiser.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#215
This brings disbalance into the relations between authors and search providers. Creators used to be rewarded with traffic in exchange for their creations. Now all that is captured by the google.

Freedom of the strongest caused reduction of the opportunities of the weakest on whom the strongest became the one.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#218
post #209
post #133

Earlier quoted context omitted.

The search results without AI also tell you whatever Google wants you to see. The immediate solution is not to block AI summaries, it's to stop using Google entirely.

Not to mention the entire well is "poisoned" now. You can avoid LLM points of entry. You can't go to a random source and expect to avoid generative output.

There is a way to see old results, by adding "before:2023" to the search query.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#219

Earlier quoted context omitted.

Far from widespread? SEO has seeped to all crevices of the internet for the last 20 years .

By this measure, any information you can get whatsoever is biased and there is no reason to trust anything at all.

The major difference is that right now when you land on a page you can do your due diligence and decide if you trust the source. You can still be tricked, but it’s harder and you can get better at the detection.

With LLMs, everything is given the same importance so you have no idea if the data came from a reputable source or an obvious SEO junk website.

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